Sunday, December 12, 2010

Pretty babies

sharif hamza for vogue paris via sharif hamza

So after editorial spreads showcasing cosmetic surgery, loved up old folks and Ali McGraw et al, what other subjects did Tom Ford explore during his editorial stewardship of the Christmas edition of Vogue Paris? Tarted-up six year-olds. Photographed by Sharif Hamza and styled by Melanie Huynh, the 15-page 'Cadeaux' gift spread features a gaggle of little girls kitted out in designer gear. Yes, most kids love playing dressups and some images are no different to spreads you might find in childrens' fashion magazines such as Vogue Bambini, Vogue Enfants or our Studio Bambini. Save for the fact, of course, that the latter are all childrens' fashion magazines, marketing childrens' clothing to parents. As distinct from an adult's fashion magazine that is using children to advertise grownup merchandise to adults - and which happens to include several simulated sex scenes elsewhere in the edition. However the inclusion of several shots of heavily made-up children draped seductively over chairs, daybeds and an animal skin rug, with their legs and d├ęcolletages bared, like child prostitutes in a brothel, illustrates just how untouchable Ford and Vogue Paris editor-in-chief Carine Roitfeld believe themselves to be. Ditto the alarmingly ambiguous image of the child brushing her teeth. ***UPDATE 18/12/10: Today's surprise announcement that Roitfeld will be leaving Vogue Paris in January after 10 years at the magazine's helm, to pursue "personal projects", will no doubt prompt some speculation that she might not have been quite as untouchable as she thought.***

No, thankfully their great mate Terry Richardson was apparently nowhere near this shoot, even though he does feature elsewhere in the issue. 

But we all know exactly what that toothbrush image would mean in the hands of Richardson and with an adult model. The trouble with putting the nudge-nudge-wink-wink into fashion is that everything has the potential to be a dirty joke.  

all images: sharif hamza for vogue paris via sharif hamza


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