jordan graham/10 magazine australia |
Kirstie Clements isn’t the only editor-in-chief to have toppled from the totem pole of Australian fashion magazines over the past two years. In December
2010, 17 months before Clements’ 13-year tenure at Vogue Australia was abruptly terminated, Alison Veness-McGourty upped stumps from Australia’s biggest
magazine publisher, ACP Magazines [since acquired by the Bauer Media Group], after
11 years with the company, initially as deputy editor, then editor and
editor-in-chief of Harper’s Bazaar and launch editor of Grazia Australia. Following a short stint as a freelance brand consultant,
in August last year the Bristol-born fashion veteran announced a joint venture
with UK-based Sophia Neophitou-Apostolou to publish Australian editions of
Neophitou-Apostolou’s 11 year-old indie style bible 10 and its
menswear offshoot 10 Men. After bubbling along on 10magazine.com.au’s
digital platform since September, the Australian print editions finally see the
light of day on February 1st. What will 10 and 10 Men Australia offer
fashion consumers in an already-saturated magazine market and what are
Veness-McGourty’s thoughts on the fashion and publishing industries, almost
three decades after she launched her career on a London tabloid chasing Linda
Evangelista and the Princess of Wales? Frockwriter asks her more than 10 questions.