Alison Veness-McGourty's 10 network

jordan graham/10 magazine australia

Kirstie Clements isn’t the only editor-in-chief to have toppled from the totem pole of Australian fashion magazines over the past two years. In December 2010, 17 months before Clements’ 13-year tenure at Vogue Australia was abruptly terminated, Alison Veness-McGourty upped stumps from Australia’s biggest magazine publisher, ACP Magazines [since acquired by the Bauer Media Group], after 11 years with the company, initially as deputy editor, then editor and editor-in-chief of Harper’s Bazaar and launch editor of Grazia Australia. Following a short stint as a freelance brand consultant, in August last year the Bristol-born fashion veteran announced a joint venture with UK-based Sophia Neophitou-Apostolou to publish Australian editions of Neophitou-Apostolou’s 11 year-old indie style bible 10 and its menswear offshoot 10 Men. After bubbling along on 10magazine.com.au’s digital platform since September, the Australian print editions finally see the light of day on February 1st. What will 10 and 10 Men Australia offer fashion consumers in an already-saturated magazine market and what are Veness-McGourty’s thoughts on the fashion and publishing industries, almost three decades after she launched her career on a London tabloid chasing Linda Evangelista and the Princess of Wales? Frockwriter asks her more than 10 questions.

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