Abbey Lee Kershaw's bling mania

We know Abbey Lee Kershaw loves her bling. When not being glamoured by some of the biggest names in the fashion business on front covers and in campaigns, editorials and runway shows, the boho mufti uniform of modelling's gypsy-esque world number five usually embraces a nose ring and an eclectic variety of oversized rings on almost every finger. No surprise then that Kershaw has found a kindred spirit in cult Sydney-based jewellery brand ManiaMania, the brainchild of Tamila Purvis and Melanie Kamsler. As frockwriter can reveal, having starred in ManiaMania's Spring/Summer 2011 campaign 'Rêve', Kershaw will also be the muse of ManiaMania's upcoming  Spring/Summer 2012 collection, 'The Third Mind'. Here is an exclusive behind-the-scenes image from the recent campaign shoot with photographer Elle Muliarchyk.  

Abbey Lee Kershaw channels Vali Myers for ManiaMania

maniamania SS11 via the new york times

It’s been quite a year for Sydney jewellery brand ManiaMania. First, it gets picked up by high profile European bloggers Garance Doré and Susie Bubble, catching the eye of Madonna and daughter Lourdes Leon and subsequently getting a nod on their Material Girl website. Now comes word that ManiaMania designers Tamila Purvis and Melanie Kamsler have scored Abbey Lee Kershaw as their new season face. Just gone up on The New York Times: The Moment blog: a first look at Kershaw shot by Barnaby Roper for ManiaMania's Spring/Summer 2011 campaign. Entitled Rêve, the collection was inspired by Australian artist, dancer, wildlife warrior and white witch, Vali Myers, who died in 2003 at the age of 72 after an extraordinary life, during which she befriended, was mentored by and/or played muse to some of the biggest art, literary and music figures of the 20th century, from Salvador Dali to Andy Warhol, Tennessee Williams, photographer Ed van der Eisken, Patti Smith and Marianne Faithfull. As documented in four films. The perfect muse for ManiaMania which, in just three seasons, has forged a reputation for its bold bohemian jewellery.