helen lee via glamour.com
In a story about social media in this month's WISH magazine, I mention the problems encountered by Australian fashion blogger Helen Lee in the leadup to last year's Rosemount Australian Fashion Week. In spite of the fact that Lee's Sassybella blog attracts an equivalent number of monthly unique visitors to Harper Bazaar Australia's circulation - and moreover, in spite of being able to offer an additional quarter million monthly uniques via her collaboration with the popular UK site CatwalkQueen.tv - Lee found herself not terribly welcomed by Sydney's PR contingent. Many exponents of which, claims Lee, ignored her ticket requests. So she ditched the event altogether. Well it's going to be interesting to see what goes down this season because, as frockwriter can reveal, Lee has just been contracted by organiser IMG to write the Oz edition of IMG's Chic Report blog from the event. Chic Report is linked to IMG's high profile Fashion Week Daily site which, according to IMG, attracts 120,000 monthly unique visitors and 700,000 page views.
