Many Rivers to cross: Fergie's fashion manifesto for the red carpet neophyte

Dita Von Teese wasn't the only international in town yesterday with nervous management. The publicist of Black Eyed Peas frontwoman Fergie was very closely vetting his client last night, while she was sequestered in a little velvet rope-enclosed section next to the stage where Von Teese was due to perform. After unsuccessfully attempting to sidle up to Fergie, I was obliged to politely ask the publicist could I throw a few fashion questions her way. I was wound up after three, so here they are for what they're worth.

Wearing a black and white Sass & Bide bubble dress, Fergie graciously chatted to Fashion Season about her personal fashion choices and the challenges inherent in navigating the red carpet.

Fingers crossed she pops in to a couple of shows later this week. According to her manager, there's a possibility that Fergie might try to squeeze at least one into her schedule, with Alice McCall a strong contender at this stage.

So what is your personal fashion philosophy?
Fergie: Be aware of what's current and what's coming but don't be afraid to make it your own.

And when you are making your own red carpet choices, is there a particular signature style that you tend to go for?
Well I always wear something that represents me, but if I'm doing something that's maybe a bit prim and proper like a.... [hard to hear with all the background noise]. There's always that one piece that, it's something that resembles you and only you. And that's what I try to do. And also, if it's too perfect I'll try to mess it up.

And what about the scrutiny of the media when it comes to celebrities and the red carpet? The potential for a massive slagoff etc... Do you think a lot of celebrities take that into serious consideration - do they worry about it?
Yeah I do but at the same point, sometimes I'll go out of the house and look at myself and know that it's an easy targeted outfit to say something about. But sometimes the comedians [presumably such television commentators as red carpet harpies Joan and Melissa Rivers] are just looking for a quick one-liner. But it's not the comedians who are setting fashion trends. They're usually the worst-dressed.

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