Saturday, September 11, 2010

Vogue shoots live at Chanel

What a blast Australia's first Fashion's Night Out was on Thursday night. Everywhere you looked there were people - many of them apparently also shopping (Ashley Hanson from Uscari in the Mid City Centre told frockwriter her sales were up 200percent). Tried to take in as much as possible, but it wasn't easy with so much packed into such a narrow window and over 450 retailers involved. Particularly enjoyed the Chanel photoshoot in the basement of the brand's Sydney flagship on Castlereagh Street, during which Vogue's fave snapper Max Doyle shot Chic Management's Sarah Stephens and Annika Kaban (above) in the Fall/Winter 2010/2011 collection. According to Chanel Australia's general manager fashion Ian Clark, Chanel did the same last year in London for the first Fashion's Night Out in that city and it had exclusive dibs on the live fashion shoot concept for the Sydney event. People loved it, crowding around to watch Doyle and his team working. Covered a little of it in real time on Posterous but here are some other shots. Have yet to experience a Fashion's Night Out in its native New York, but you can only imagine the vibe and energy. If only retail could always be like this...


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