Monday, May 30, 2011

Abbey Lee Kershaw's bling mania

We know Abbey Lee Kershaw loves her bling. When not being glamoured by some of the biggest names in the fashion business on front covers and in campaigns, editorials and runway shows, the boho mufti uniform of modelling's gypsy-esque world number five usually embraces a nose ring and an eclectic variety of oversized rings on almost every finger. No surprise then that Kershaw has found a kindred spirit in cult Sydney-based jewellery brand ManiaMania, the brainchild of Tamila Purvis and Melanie Kamsler. As frockwriter can reveal, having starred in ManiaMania's Spring/Summer 2011 campaign 'Rêve', Kershaw will also be the muse of ManiaMania's upcoming  Spring/Summer 2012 collection, 'The Third Mind'. Here is an exclusive behind-the-scenes image from the recent campaign shoot with photographer Elle Muliarchyk.  

The collection is inspired by the 1978 book of the same name by American counterculture icon William S. Burroughs and multidisciplinary artist Brion Gysin, in addition to the work of American avant-garde filmmakers Kenneth Anger and Maya Deren, French/Cuban author Anaïs Nin (who appeared in Deren’s Ritual In Transfigured Time in 1946 and Anger’s Inauguration of the Pleasure Dome in 1954) and the surrealism which underpinned their collective work. 

French writer/poet André Breton, one of Surrealism’s co-founders, also gets a lookin. In a press release, ManiaMania promises “cult artefacts”; a ‘Manifesto’ ring and cuff (after Breton’s Surrealist Manifesto); a pierced ‘Anais’ cuff, ring and pendant; ‘The Pleasure Dome’ ear cuff and a 'kaleidoscope' necklace called ‘The Third Mind’ - all rendered in metal alloy, brass, sterling silver, pyrite crystal stone, amethyst and tourmalinated quartz. Trippy in other words. And right up Kershaw's alley.

The ManiaMania campaign is of course over and above whichever yet-to-be-revealed big bucks northern hemisphere campaigns come Kershaw's way for the Fall/Winter 2011/2012 season. So far the latter reportedly include Gucci (since confirmed by sources close to Kershaw).

behind the scenes image: supplied exclusively to frockwriter by maniamania


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