Showing posts with label REMO. Show all posts
Showing posts with label REMO. Show all posts

Tuesday, May 25, 2010

Letters from TED (x)


TEDxsydney pic gallery on frockwriter's posterous

I was honoured to be invited to be among 650 audience members at TEDx Sydney on Saturday down at the Everleigh Carriageworks. Like many others, I live reported from the auditorium on Twitter (hence the bombardment of #TEDxSydney Tweets). For the uninitiated, TED is a non profit think tank dedicated to “ideas worth spreading” that has been staged annually in the US since 1984 (and more recently, also in the UK). The TED acronym stands for Technology, Entertainment and Design and it has showcased some of the world’s most fascinating people. Some you know (Bono, Bill Clinton, Al Gore, Bob Geldof). But many, you have never heard of. They are all invited to give “the talk of their lives” in 18 minutes flat. Sadly I have never attended a TED, but pioneering Sydney e-tailer Remo Giuffrè has since 1993. TEDx is a new program of independently-organised events that aim to provide a potted "TED-like" experience and Giuffrè obtained the license to stage TEDx Sydney this year – after a much smaller Sydney showcase last year organised by other parties. And what a day it was.

Eighteen speakers (including several not mentioned in the official program, who spoke for three minutes) covered subjects ranging from microinsurance for the world’s poor (Andrew Kuper) to the sexually-ambiguous Intersex community (Gina Wilson); homophobia (retired High Court judge Michael Kirby - whose comments about Seven Network’s treatment of former NSW Transport Minister David Campbell last week drew a round of applause); nanotechnology (Amanda Barnard) and psychoterratic diseases (Glenn Albrecht).

My personal favourites were digital activist Brett Solomon who helms accessnow.org, which assists political dissidents jump firewalls imposed by repressive regimes, in addition to Rachel Botsman, co-author of the upcoming book ‘What’s Mine is Yours: The Rise of Collaborative Consumption’, who spoke about the rise of swap/share/recycle culture. Here is the video with which Botsman wrapped her chat:



And not forgetting aquanaut/aquabat Dr Sarah Jane Pell, who had the audience spellbound with a presentation about the very serious plans that are afoot to colonise the ocean. For anyone who wants to read more about this, head to the Atlantica Expeditions website. Team leader is former NASA bioengineer Dennis Chamberland. James Cameron is planning to be a crew member. Clearly, science fiction is about to become science fact.

Also of note, the eight wonderful musical performances which acted as palette cleansers in between each presentation.

Missy Higgins delivered a mesmerising live act, ditto Darren Percival, aka Mr Percival, a former backup vocalist who these days accompanies himself on stage: a solo a cappella performance, via the use of live sound mixing/looping. This guy really does deserve to be better known. I recorded this short sample.

The talks were all livestreamed and, according to the terms and conditions of the TED site, they must be made available to the public for free on the TEDx YouTube channel within one week of each TEDx event. So check there and the main TEDxSydney website for updates.




Beyond the 650 who made it into the auditorium, there would have had to have been another hundred or so, perhaps more, milling around the Carriageworks foyer area. They watched a live broadcast of the presentations on a large screen, in addition to the TEDxSydney Forum: a series of short interviews with the speakers, conducted by The Chaser’s Craig Reucassel. Reucassel’s Chaser colleague, Julian Morrow, did an excellent job producing the Forum, which provided non-stop entertainment throughout the day, whenever the proceedings in the main auditorium took a break.

At the very end of the program, MC Giuffrè took to the stage for one last time and called up his organising committee, which included Morrow and Baz Luhrmann's musical director Anton Monsted – who presumably curated the excellent musical component.

It was actually quite touching to see Giuffrè flanked by this new team, which has already vowed to produce a TEDxSydney 2011. They received a standing ovation.

It would have reminded anyone who did know Giuffrè in the days of his cult bricks-and- mortar REMO store, of his annual team photos. Housed in the location where American Apparel sits today, on the corner of Oxford and Crown Streets, REMO's “the community is the brand” motto, quirky product offer and award-winning mail-order catalogue gave a shot in the arm to Australian retail for eight years – before Giuffrè went bellyup in 1996. After several years working in the US, he reopened in March 2000 as an online operation. The business today has 46,649 customers in 137 countries.




If Saturday is any gauge, then Giuffrè should take heart that there is still definitely room for a bricks-and-mortar environment where people come together to share ideas and a common experience.

Part of this shared experience was community graffiti.

When we broke for the first coffee break, Giuffrè drew our attention to the fact that in each of our delegate bags, was a felt-tipped marker pen. He told us, words to the effect, 'You’ll work out what it’s for when you head to the coffee room'. In a dimly-lit space partitioned off behind the main stage, we were confronted by dozens of polystyrene cubes covered in white calico. Each served the dual purpose of chair - and blank canvas.

People immediately whipped out their marker pens and started scribbling – also on the white floor - quotes, observations and drawings. No idea what the organisers plan to do with the results (perhaps a TEDXSydney quilt?) but I thought I would record as many as possible for posterity with my camera.

Click here to see my Posterous pic gallery of almost 70 of them.

Included is a shot of three generations of Giuffrès: Guiffrè with his mother Marie, teenage daughter Lola and wife Melanie.

Tuesday, February 10, 2009

Black Saturday - the retail response



With 173 lives lost at time of writing in the terrible aftermath of Black Saturday, this country’s worst bushfire disaster – and that figure predicted, unfortunately, to rise – I have not felt much inclined towards posting about fashion (focussing more on Twitter). It is nevertheless heartening to see the outpouring of generosity in response to this tragedy which in two days has helped raise $30million – not including corporate and government donations. And notably, the response from the sector closest to this blog – retail. Pictured above is the design for a special Black Saturday Bushfire Appeal T-shirt which has been created by Australian e-tailer REMO, 100percent of net proceeds from which will go to the Red Cross Victorian Bushfire Appeal Fund, in addition to 10percent of all net REMO merchandise sales from today until midnight AEST Wednesday 18 February. After some trenchant criticism of the original design, which included a sad face and small flame over VIC (the flame being one of REMO's best-known T-shirt logos), REMO founder Remo Giuffre, who is en route back to Oz after attending the TED conference in California, settled for this plainer graphic.

The original REMO Black Saturday T-shirt design:



Wrote Dave Lord from Loganholme on the REMO website:

"TACKY! TACKY! TACKY!!!!
This is not an opportunity for SELF PROMOTION! You've lost me.... I won't be back"

While Gavin Jowitt from Sydney noted:

"Sorry, but I find this particularly bad taste. This is not a merchandising or marketing opportunity! Asking customers to donate directly to the Red Cross Appeal would be a far more appropriate response rather than celebrating it on a T-Shirt."

And Sarah from West Preston:

"The Black Saturday T-shirt design would have been somewhat more poignant with out the sad face.... it just makes it a little tacky."

According to Carolyne Thornton however:
"I don't think it's in bad taste, it is a way of showing support for those victims and whenever you wear the t-shirt will remind yourself and others of the support these victims need. It is no different than attending a football game whose proceeds go to the same benefit."

"Maybe we were wrong" conceded Giuffre in one of his responses, adding separately:
"tend to agree ... removed smile and flame ... that's what happens when you mix exhaustion and alcohol with the designomatic"

Bettina Liano, meanwhile, has donated 1000 garments to the Salvation Army.

Other donations from much bigger retail players include:

Woolworths ($1million)
Westfield ($1million)
Kmart ($100,000 to the Salvation Army and $500 Kmart vouchers to families which have lost homes)
David Jones ($500,000 donation of DJs gift cards, in addition to the profit from all 37 DJs stores on Thursday 12th February).
Myer (will match customer contributions up to $500,000)
Coles (all profits from Coles 750 national stores on Friday 13th February)

At a time when retail was already doing it tough, bravo.


Thursday, January 29, 2009

The Bogan - from Logan?


next via models.com


Earlier this month a hoo-haa erupted over Logan’s new ad campaign which bows next month and is due to star highprofile natives of the Queensland city, which is located 20 minutes from Brisbane. Much was made of the alleged reluctance of Logan City Council to recruit supermod Loganite Catherine McNeil, because of McNeil’s penchant for calling herself the “bogan from Logan”. Mayor Pam Walker told The Courier Mail, "Including the word bogan in a campaign like this will only reinforce a negative message in people's minds". While fellow Logan councillor Sean Black noted, "Catherine McNeil isn't scared to shout about being a bogan from Logan, so why should we be?" Well frockwriter can confirm that McNeil will definitely be on board – make that billboard. It will however be a no-go bogan zone.

According to Logan City Council, the campaign, which is linked to a website competition, is to be comprised of 8-10 billboards erected in and around Logan. Each billboard asks a single question about the region.

The question on McNeil's billboard will be:

“Who is the famous supermodel from Logan?”

There will be no accompanying images on the billboard - or any mention of the word bogan.

But are locals hellbent on declaring their bogan affiliations regardless?

In an interesting Bogan-gate development, Australian online retailer Remo Giuffre reports today via Twitter that an anonymous customer from Brisbane recently ordered a T-shirt emblazoned with the word “BOGAN” using REMO’s custom-make Designomatic service.


screengrab remogeneralstore.com

Giuffre was unable to confirm any of the customer’s details beyond their home city.

Frockwriter called McNeil’s agent Kathy Ward - who confirmed that while McNeil is not being paid for her involvement, the Logan campaign was nevertheless done in consultation with her agency Chic Management.

As for the T-shirt, Ward says she has no idea if it might have been ordered by McNeil - or any friend or family member making a purchase on her behalf.

Ward told frockwriter:

“She does have an amazing collection of T-shirts but I’m unable to confirm whether she has any involvement with this one”.

For the benefit of readers outside Australia, the word “bogan” is an Australian colloquialism which stands for "An uncouth, stupid, or square person" according to the Oxford Dictionary of Modern Slang.

International equivalents would be "chav", "redneck" or "white trash".

According to a Logan City Council spokeswoman, it is not only Logan celebrities who are due to be featured in the Logan billboard campaign.

Joining McNeil, singer Darren Hayes and Olympian Steven Bradbury is, perhaps surprisingly, IKEA, which happens to be regionally headquartered in the city.

The IKEA billboard will read:
“Which Swedish furniture company is based in Logan?”

Logan City Council claims the campaign is costing $120,000, as opposed to $300,000, as originally reported by The Courier Mail.

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