Robyn Lawley strikes again - in Vogue Australia's first ever plus size fashion shoot

max doyle for vogue australia september 2011

On the occasion of her groundbreaking recent cover of Vogue Italia, alongside two other plus-sized models, we mentioned that Australia’s Robyn Lawley had another high fashion coup up her sleeve, just shot in Australia with Max Doyle. Frockwriter can reveal that that shoot is in fact a 10-page designer fashion editorial called 'Belle Curve' in the September edition of Vogue Australia, which is out on August 3rd. Subscriber copies landed today (thanks to our tipster who emailed the shots in). The editorial is accompanied by a double-page interview with Lawley. According to Kirstie Clements' editor's letter, this is the first time in Vogue Australia's 52-year history that the magazine has shot a plus-sized model for a fashion editorial. Hot on the heels of Lawley’s Vogue Italia cover and her Elle France cover in April, 2011 is turning out to be a banner year for Lawley, Bonner and the plus size-specialist modelling industry. 

Robyn Lawley covers ELLE France

One of the strengths of the Australian modelling industry, say industry insiders in New York, is its extraordinary versatility. "You cross every section - you have sexy, you have edgy, you have androgynous, you have it all” Elite Model Management's Doll Wright tells frockwriter. Add curvy to that list. Twenty-one year-old Robyn Lawley has just pulled off what no other plus-size Australian model has thus far managed to do: score the cover of an international fashion title. Here is Lawley on the cover of French ELLE’s ‘Spécial Rondes’ issue, which has just hit the newsstands. She also appears on 10 other pages inside the issue. Even more exciting: on Monday and Tuesday this week in New York, we can reveal that Lawley, an Australian size 14, shot an editorial and cover try for the June issue of far more prestigious European fashion title, with one of fashion's biggest photographic names. Yes, the shoot was for a plus-size story. But give her time.