Betty Blue

They don’t call them blue jeans for nothing it seems. Here is a first look at Bettina Liano’s brand new Autumn/Winter 2009 denim campaign video. Shot by David Gubert in Long Reef, it stars upwardly-mobile Oz mod Jess Hart in Liano’s hot new jean, a distressed version of her year-old O Leg, the O Leg Shredded – a distressed, semi-highwaisted skinny leg jean in a new wash called Nil Blue Shred. The jean drops in Liano's 10 Australian boutiques and Myer next week and at A$380.00, it’s of course a hell of a lot cheaper than Balmain’s shredded denims. Hart finds herself in very good model company here, following in the footsteps of Liano’s other campaign stars Alyssa Sutherland (2001), Gemma Ward (2003) and Nicole Trunfrio (2004). Although no doubt due to be played at full blast in Liano’s boutiques, somehow frockwriter can’t see it being screened anywhere near Myer with the sound up – the soundtrack being “Fuck your soul” by Melbourne chanteuse Paris Wells.