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| backstage at christopher esber SS1213/MBFWA |
It’s that time
of the year when we gather around the campfire that is Mercedes-Benz Fashion
Week Australia and celebrate – or eviscerate – fashion design from the land
down under. Since this journalist’s blogging career kicked off with live coverage of the event back in 2006 at smh.com.au and we have experimented
with a number of different live coverage formats in the interim (e.g. last year's Fashion Week Uncut live blog, in tandem with Emma Ashton), it’s also the time of year when we usually try to come up with a
fresh format for real-time coverage. Because that's just how we roll. This year it’s a newlook Frockwriter Live, the
site we launched back in 2010 through the Posterous microblogging platform.
Since Posterous is due to close at the end of April (sad face), we needed to
find an alternative and this is it – for the moment. The newlook Frockwriter
Live was developed with Johan Bergström and Daniel Kjellsson, aka Sydney Stockholm. Which brings me to the bigger picture Frockwriter news here: yes,
we are hooking up with the Swedish house mafia.
