Showing posts with label refinery 29. Show all posts
Showing posts with label refinery 29. Show all posts

Monday, March 22, 2010

And the Walkley for new media douchebaggery apparently goes to... me


sassybella twitter

I was interested to spot this post from Clare Fletcher. Entitled, "Anti social media" it was about how much Fletcher had enjoyed last week's Portable/Refinery 29 presentation in Sydney - save for my extreme rudeness in Tweeting during the Q&A with the New York fashion site's co-founder Philippe von Borries and creative director Piera Gelardi. The Q&A that I myself was conducting. Now it's true, I do like a chat. I was constantly busted at school for talking, passing notes and being generally disruptive. I so abused the message system of John Fairfax's antediluvian computer network back in the 1980s that the message function was removed from my profile. Not once, but twice - after I discovered a way to send messages without it the first time. I've had a Mac and a fax machine for 21 years. A BlackBerry for five. A blog for four. And I have been on Twitter for three. During RAFW last year some took issue with my real-time Twitter coverage of the event, indignant that they were robbed of longform, more considered - and of course, 100% gratis - analysis. And yes I did Tweet during last week's Refinery 29 presentation. A fact that was apparently not lost on Fletcher, who writes:

"...it's a little off topic but the thing I was most struck by at the Refinery29 talk was the behaviour of the MC..... while she was interviewing Philip and Piera from Refinery29, she was tweeting.

I'm talking about breaking eye contact during an interview to tap away on a Blackberry. Now, I understand that her social media coverage would have given the event more attention that it might have recieved otherwise. I realise that her Twitter followers would have wanted to know her thoughts on the event as it unfolded. She was doing her job. But it just seemed quite rude. What is the etiquette here? Am I being old fashioned?"

I would just like to clarify a few points here.

The only Tweets dispatched during the presentation by yours truly covered a few key points made by von Borries and Gelardi during their addresses, which took approximately 50 minutes. While I was seated in the audience. As did other attendees.

I did not, however, Tweet during the Q&A itself. I was referring to a list of prepared questions on my BlackBerry.

At the very end, as we were wrapping up, I checked to see if there had been any responses to the earlier Tweets. I thought von Borries and Gelardi might find this feedback interesting. And retweeted several times was the following point made by von Borries:
"You can't do things the old way anymore".

Indeed.

Some people use a notebook on the public speaking podium. Others, cue cards. It's not considered rude if they break eye contact to refer to their notes and questions, so what's the big deal with a handheld?

Fletcher, FYI, is the assistant editor of The Walkley Magazine, which is published by the Walkley Foundation, a non profit dedicated to the promotion of excellence in Australian journalism and which administers the industry's leading annual awards, the Walkleys.

Friday, March 12, 2010

LMFF, Refinery 29 downunder and Sonny Vandevelde comes of Age



It's a busy week next week. On Sunday frockwriter will be down in Melbourne for the opening of the L'Oreal Melbourne Fashion Festival. On Wednesday 17th, we will have the honour of moderating the Sydney presentation by Refinery 29 co-founders, the New York-based Philippe Von Borries and Piera Gelardi. Staged at the Museum of Sydney and organised by Melbourne digital outfit Portable, it’s one of three Australian talks the duo will deliver over the next seven days, providing an insight into what went into building one of the web’s hottest indie fashion sites. Tonight they will be in Brisbane and on the 18th, Melbourne. Then on Friday 19th frockwriter will be back down in Melbourne, where we will also have the honour of opening the first Australian exhibition of our buddy, Belgralian backstage snapper Sonny Vandevelde at Mars Gallery.

The exhibition's soft opening is this Saturday and it runs until March 28th, so check it out if you are in town.

Now a regular contributor to the online entity of The New York Times' fashion magazine T (among many other publications), just last week Sonny was thrilled to find several of his shots being used on the site's homepage to flag its Fall/Winter 2010/2011 coverage.

Sonny already knows he is the focus of an upcoming feature in the Melbourne broadsheet The Age, penned by fashion editor Jan Breen Burns - which will in fact be the first mainstream Australian media profile of his work.

What he doesn’t yet know is that he is in fact tomorrw's cover story of the paper's A2 arts supplement. Above is a sneak peek at the A2 cover which features one of his shots. Buy the paper to read how this Sydney surfie became one of the best backstage photographers in the world. We'll update with a link once the story goes online (and voilĂ ).

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