MGM/Columbia/Sony and Tom Ford take product placement to a new level at the 2012 Olympics opening ceremony

machdwallpapers.com via skyfall official/sony pictures

The pièce de résistance of the just-wrapped, Danny Boyle-directed London 2012 Olympics opening ceremony was undoubtedly the pre-taped scene in which British actor Daniel Craig, in character as James Bond 007, got to live out his 'On her Majesty's secret service' mandate by meeting real-life Queen Elizabeth II at Buckingham Palace. After a few corgi cameos, the  duo then embarked on an amusing, mocked-up chopper ride and paraglider "drop" into the Olympic stadium. This time, of course, it wasn't quite so secret, with the ceremony watched by an estimated one billion. Craig looked ultra sharp, in an impeccably–tailored tuxedo (below) that would have been a fabulous plug for one of Britain's greatest sartorial exports – bespoke Savile Row tailoring. But was it British tailoring – or American?