stylestalker's Facebook via TFS
You don’t need to wait to see
Myer’s spring catalogue starring Cassi van den Dungen and Bambi Northwood-Blythe. Today’s shoot was Tweeted throughout by
at least two parties Melbourne
blogger Kat George, guest blogging for Myer on
the company’s Twitter feed and
her personal Twitter feed. Van den Dungen seemed to be a particular focus, with seemingly every nanosecond of her time on set accounted for in a Tweet. From
“Cassi in braids” to
“Cassi and the amazing legs that go on until forever…” to
“Cassi does a balancing act backstage as she has a Cinderella moment with the stylist slipping shoes on her feet!” Beyond actually photographing the catalogue - the principle purpose of the job - Myer’s social media approach to the session apparently was, to use the parlance of Australian television industry, to “shoot the s**t out of it”. Terrific publicity for Myer of course. It’s just a shame they didn’t think to run this by van den Dungen’s agent beforehand - whose express wish, we understand, was for a closed set.
Van den Dungen's Melbourne agent, Camerons, which negotiated the deal, claims that it was fully apprised of the social media aspect of the shoot. This information appears not to have been clarified with van den Dungen's mother agent in Sydney. See updated post.
