Kirstie Clements' Vogue Factor

vogue australia september 2011 - via fashionmodeldirectory.com

Judging by the response to Frockwriter’s Salute to Kirstie Clements tribute last May – one of our top 10 posts of 2012 – there is a huge amount of interest in, and goodwill towards, the former Vogue Australia editor. Her shock axing last year, followed by the dismantling of pretty much the entire Vogue Australia team she worked with, had the Australian fashion industry abuzz. But Clements fell on her feet quickly, snapped up by Melbourne University Press to pen an autobiography about her 25 year career – nearly all of it spent at Vogue, starting as a receptionist in the 1980s. The book, called The Vogue Factor, is due out February 28th (you can pre-order it here). We caught up with Clements to learn a little more about her fashion “tell-all” and what she’s up to. Incidentally, you’ll never guess who she was about to put on the cover at the time of her departure.

Merry Christmas from Frockwriter

melise williams, charlie brown AW13 backstage, auckland, september 2012 

Just a quick one to say Merry Christmas and Happy Holidays to all of frockwriter's readers. It's been a bit of a watershed year for this blog – one during which, as many know, we took the controversial step of introducing a metered paywall. Oops. Unable to support ourselves through advertising alone and disinclined to accept potentially lucrative brand ambassadorships, sponsored posts and a raft of other commercial tie-ins from the industry on which we report - because of ethics considerations and genuine conflicts of interest - we assumed readers who value the blog for its independence would support it. Some have and a massive shoutout to our subscribers. Your support is truly appreciated - especially considering how flipping easy it has been for all those pesky freehadists (yes there's a term for you now) to defeat the paywall. In their thousands. I now have access to frockwriter's subscriber list and have been overwhelmed to learn just who these supporters are. So thank you!

Introducing Frockwriter+

Do or do not, there is no try, right? It’s been three years and seven months since frockwriter first saw the light of day. You never know when you start these things just where you will wind up. But here we are with 65,000 unique visitors and 100,000+ page views this month. Links to our stories on a plethora of blogs and mainstream news sites. And notably, beyond the growing number of visitors – many of whom are first-timers who arrive via much bigger sites – a dedicated core of readers who keep coming back to the blog time and time and time again. Some visit, incredulously, over 200 times a month. Traffic, links and consumer engagement are wonderful validation for any blogger. But you can’t pay your rent with them. Eighteen months ago, I introduced advertising. This has helped, but it's a Catch 22 situation: I can’t devote more time to the blog without compromising my ability to earn a living. And unless I spend more time blogging, traffic will never reach a sufficiently critical mass whereby advertising fully supports the blog. So I am trying something new: I am introducing a subscription service in the hope that those who do really value frockwriter’s content and are disappointed that there’s not more of it will be interested in supporting it. I’m calling it frockwriter+. I appreciate this a controversial move. In terms of the fashion blogosphere, as far as I am aware, it’s a fairly radical concept. Before you strike frockwriter off your favourites list in disgust, I’d just like to provide a little background.