April Tiplady takes flight

McQ resort 2014 via style.com

You know April Tiplady. The brand new Adelaide face whose grandmother bought her a Finesse Models deportment course for her 14th birthday and who, in November last year, two years later, was signed worldwide by IMG Models. Then in March - a month before making her Mercedes-Benz Fashion Week Australia debut, walking in nine shows - she made an appearance at the Paris ready-to-wear shows and nabbed the cover of L'Officiel Singapore. Now 17, Tiplady has just popped up in the Resort 2014 lookbooks for the McQ diffusion label of British brand Alexander McQueen (above) and Italian designer Roberto Cavalli (below). And frockwriter hears she has some even bigger coups up her sleeve.

The faces of Mercedes-Benz Fashion Week Australia SS 13/14

holly rose emery backstage at flannel SS1314

Mercedes-Benz Fashion Week Australia is done and dusted for another year. Who were the top showgirls - and guys? Frockwriter asked all the major Sydney booking agencies for their top models at the event and here is the result. Yes there were a couple of high profile ring ins who flew in for show exclusives - Georgia May Jagger for Camilla and Hanne Gaby Odiele for Ellery. The list of 41 names, below, includes four other internationals (Solveig Hansen, Juliette Fazekas, Alanna Whittaker and Isabelle Sauer). Interestingly, however, the list is dominated by a plethora of new local faces who have never previously appeared at the event. Some recently profiled by frockwriter, notably Kiwi Holly Rose Emery, April Tiplady and Gabby Dover. Great to see some of Australia's biggest international runway names back in town supporting the local industry and it was no surprise at all to find Nicole Pollard, Julia Nobis and Ruby Jean Wilson at the top of the list. What is perhaps surprising is to see a newcomer such as Emery also at the very top of the list, ranked by her show numbers (not including off-schedule shows from the week before). 

Showcards: IMG Models Australia - MBFWA SS 13/14

And now to the MBFWA Spring/Summer 2013 show pack from IMG Models Australia. A collaboration between the agency, Sydney-based collage artist and model (repped by IMG Models Australia) Mason Mulholland and graphic designer/photographer Mitchell McLennan, the pack of 57 cards comes in a smart, white laser-cut perspex box. Thirty seven of the names are definitely in town for MBFWA, with the others (including Gemma Ward and Miranda Kerr) just there for promotional purposes, but theoretically available for the event by special request.

Snow blind - Australians on the Fall/Winter 2013/2014 runways

Another show season bites the dust. As per usual, frockwriter has been following the Australian model story as the season rolled from New York to London to Milan to Paris (and interesting to see the mainstream Australian media also keeping close tabs on model movements). So far we have counted 31 Australian faces, which is not far off the all-time record of 38. And a dramatic increase on the 19 from the last season in September/October. Not bad, considering the freezing northern winter and notably, New York’s Snow Storm Nemo – which Julia Nobis described to us during New York Fashion Week as like “Flying snow resembling a washing machine on spin cycle. Needless to say, I now have the flu! Thanks Nemo, Jolly good times”.

April Tiplady covers L'Officiel Singapore

She just walked her first runway - closing the Paris Fashion Week show of edgy Japanese designer Junya Watanabe on Saturday. Now April Tiplady has scored her first cover.

Paris is burning - Fall/Winter 2013/2014

april tiplady closes junya watanabe FW1314 via wwd.com

Frockwriter was out at dinner last night when we received a call from Brigette Mitchell, director of Adelaide's Finesse Models, direct from a "freezing" Paris. "April just did her very first fashion show" said Mitchell proudly. "She hasn't even walked in a fashion show in Adelaide, but she just closed Junya Watanabe". April Tiplady - that's the 16 year old whose grandmother paid for a grooming course at the same agency two years earlier in the hope of boosting the confidence of her gangly grand-daughter. Last November, literally just signed to Finesse and with no modelling experience, Tiplady was signed by IMG Models worldwide (i.e. all its international agencies). Now she is a card-carrying member of the Australian model delegation at the Fall/Winter 2013/2014 show season. 

IMG Models Australia goes live

madison stubbington via IMG models australia

Ever since news broke of IMG Models’ intention to open up down under, the Australian modelling industry has been nervously awaiting further intel about precisely which direction the company plans to take in this market. First Chic Management general manager Danielle Ragenard defected to head up the new agency (she was joined on Monday this week by new senior manager Jaz Daly, ex Priscillas). Then Miranda Kerr, Nicole Trunfio, Bambi Northwood-Blyth, Bridget Malcolm and Ajak Deng jumped ship to IMG Models from their respective Sydney agencies. Now an IMG Models Australia microsite has just gone live on the IMG Models website. The bottom right-hand corner of the website of the world’s largest model agency now lists the following tabs: "NEW YORK, PARIS, LONDON, MILAN, SYDNEY".

New faces: April Tiplady

Two years ago, when she was 14, April Tiplady’s grandmother bought her a grooming course at Adelaide’s Finesse Models to help her confidence. Last week she was signed to IMG Models worldwide.