Tuesday, December 13, 2011

Andrej Pejic wraps 2011 in a lingerie campaign for Hema

It's Victoria's Secret all right. He closed Jean Paul Gaultier’s haute couture show in Paris as the traditional bride. He channelled Marilyn Monroe. He was presented to the Queen at Buckingham Palace. What other accomplishments could the androgynous, Bosnian-born, Melbourne-raised modelling superstar Andrej Pejic squeeze into the closing days of 2011? Try scoring an advertising campaign for womens’ lingerie. Behold two images from a new intimate apparel campaign from Dutch chain store Hema, advertising its “Mega Push-Up Bra”, as modelled by Pejic underneath two womens' dresses. Even in the super liberal Netherlands, Hema’s choice of model has made big news, with at least a half dozen Dutch news outlets picking up the story in the last few hours. The campaign was shot in Amsterdam in late September and is described as a "money job" by Pejic's Sydney agent, Chadwick's Joseph Tenni. "It's revolutionary" Tenni told frockwriter. "I've never known a man to do a womens' lingerie campaign before".

both images: via parool 


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