Showing posts with label campaigns. Show all posts
Showing posts with label campaigns. Show all posts

Wednesday, May 15, 2013

Hanne Gaby Odiele for JASU


Hanne Gaby Odiele made a whistle stop tour of Sydney for last month's Mercedes-Benz Fashion Week Australia, walking exclusively for Kym Ellery's show. The top Belgian model - who is ranked world number 34 by models.com - also shot this Australian autumn/winter 2013 lookbook campaign for the event's e-tail partner JASU. JASU specialises in Australian designers and live streamed all of MBFWA's on-site shows. Here's a first look. 

Friday, May 10, 2013

Holly Rose Emery for A.D. by Haryono Setiadi


Holly Rose Emery is on a roll. The 16 year-old Aucklander who has been modelling for just one year (and who we first wrote about last August), cleaned up at last month's Mercedes-Benz Fashion Week Australia, walking in 20 shows - putting her at the very top of the list of the week's top showgirls. With Dion Lee and Toni Maticevski lookbooks and the latest cover of Vogue Australia's youth-nosed online zine Miss Vogue also under her belt, Emery is due to head to New York in June to try her luck at the Resort 2014 shows. Repped in Australia by Chic Management and just signed by Chic's New York affiliate Next Models, we hear there is quite some international interest. Here is an exclusive preview of some of her other new Australian work: campaign images for the A.D. diffusion line of up-and-coming Sydney-based Indonesian-Australian designer Haryono Setiadi. 

Saturday, April 7, 2012

Codie Young is the face of Marc Jacobs' latest fragrance

via wwd

Congratulations are due to Codie Young on the occasion of her first fragrance campaign. The Sunshine Coast model is the face of Marc Jacobs' third womens' fragrance, 'Dot', which is due to be released in the US and UK in July according to a story in the April 6 edition of WWD, which also reports a projected global first year retail sales estimate of US$100million. With this campaign under her belt, 19 year-old Young - who has been modelling for under two years - has entered the ranks of Australia's highest earning models. How many other Australians have scored international fragrance deals? They include Alyssa Sutherland (Bulgari), Gemma Ward (Calvin Klein), Abbey Lee Kershaw (Gucci), Andrej Pejic (Jean Paul Gaultier), Catherine McNeil (Narciso Rodriguez), Skye Stracke (Cacharel), Sarah Stephens (Lacoste) and Juliana Forge (Ralph Lauren). 

Thursday, March 22, 2012

Mini Andén and Brad Fisher for Trenery Autumn/Winter 2012


In terms of models-turned-actors, Sweden’s Mini Andén has managed to parlay her profile into quite the Hollywood mini career. Andén’s IMDB page boasts 22 listings, a mix of bit parts in films such as Ocean’s Twelve and Tropic Thunder (she played secretary to Tom Cruise's genius grossout agent Les Grossman) and roles in tv series such as My Boys, Nip/Tuck, CSI: Miami, Bones, Entourage and Monk. At 33, the erstwhile advertising face of Armani, Gucci, Louis Vuitton and Hermès, among others, is still hard at work modelling – last month she added Harpers Bazaar Turkey to her 40+ swag of magazine covers. Get ready to see more of Andén down under as the Autumn/Winter 2012 face of Australian high street brand Trenery, cast opposite American artist and model Brad Fisher. Shot recently in London by British fashion photographer Paul Wetherell, a favourite of i-D, Dazed & Confused and 10 Magazine, the campaign bows on April 1st. Here is a first look. 

Sunday, January 29, 2012

Rose scholar: Imogen Morris Clarke for Jigsaw Australia Autumn/Winter 2012


Jigsaw Australia hired Jacquetta Wheeler to front its Spring/Summer 2011/2012 campaign. Now for Autumn/Winter 2012 the brand has tapped another English rose: doe-eyed beauty Imogen Morris Clarke. Bursting onto the fashion radar during the international Spring/Summer 2009 show season, Morris Clarke, now 19, has walked for some of fashion’s biggest names and booked campaigns for BCBG Max Azria, D & G, Jaeger London and Pringle of Scotland, among others. After a two year near modelling hiatus while she focussed on tertiary studies, she brings a touch of the Brit It girl to the duffle coats, '40s tea dresses and redingotes of Jigsaw’s terribly English winter collection. Here is a first look at the Stephen Ward-lensed campaign, which goes into Jigsaw stores around Australia tomorrow.  


Monday, January 23, 2012

Is Andrej Pejic about to sign a fragrance deal?

jean paul gaultier FW1213/getty via daylife
Frockwriter was interested to watch the following story on Andrej Pejic which aired overnight on Sept à Huit on France’s TF1 Channel. The story followed Pejic in fittings and rehearsals for Jean Paul Gaultier’s Fall/Winter 2012/2013 menswear show last week (above) and Friday’s Michalksy womenswear show at Berlin Fashion Week. During one scene filmed inside his Paris agency, New Madison, a booker revealed that he has been booked for this week’s haute couture shows. One specific haute couture show is possibly a safe bet: Jean Paul Gaultier’s show on Wednesday. This time last year, Pejic famously closed Gaultier’s Spring/Summer 2011 haute couture show in a wedding gown. In signing off, the Sept à Huit anchor dropped another tantalising morsel of Pejic gossip in his voice-over: “He will sign, in several weeks, his first contract to lend his image to a major perfume brand”. UPDATE 23/02: Sources say the contract is for Jean Paul Gaultier's new menswear fragrance Kokorico. UPDATE 21/03: Now confirmed by Gaultier. 

Wednesday, January 11, 2012

To Marcs with love


Another day, another Australian Autumn/Winter 2012 campaign reveal. After casting Julia Nobis for two seasons, opposite rising Oz stars Broed Dilleward and Nick Hinman, sportswear chain Marcs upped the ante last summer with five fresh Australian faces. Creative director Rachel Allen has gone for a multi-girl and –boy look yet again for AW12, this time with four models: in her second Marcs season, Chic's upwardly mobile Nicole Pollard, alongside the 2010 winner of the Girlfriend Model Search, Jemma Baines, Belgian Cesar Casier and Brit Sid Ellisdon. Shot by Steven Chee at two Sydney cafes – Mohr Fish in Surry Hills and Coffee Tea & Me in Redfern – the styling and indeed collection proper have a cool Sixties vibe. To be sure, there’s a hint of Burberry here. And while mid market Marcs is by no means selling luxury handbags, the brand's leather goods - which are designed by Brydie O’Neil and start at $79, maxing out at $249 – are not only looking pretty sharp, but, unless frockwriter is imagining things, far more centre stage than ever before. 

Tuesday, January 10, 2012

Emma Balfour gives David Lawrence a code red for Autumn/Winter 2012



Happy New Year to frockwriter's readers. New year, new look for Emma Balfour? Behold a first look at a red-headed Balfour in the Autumn/Winter 2012 campaign for David Lawrence, her third consecutive campaign for the Australian sportswear brand. Shot, once again, by Georges Antoni, this season’s DL backdrop is the spectacular Seidler House in Joadja in the NSW Southern Highlands. Built in 1999 by Australia’s most iconic architect, the late, Viennese-born Harry Seidler and now operated as a private hotel, the luxury residence and its 147 acres of natural bushland setting provide a stunning backdrop to the brand’s winter collection, which includes some pretty cool handbags. As a redhead, the fortysomething Australian mother of two - and recent face of Céline - looks a little like a hybrid of Rene Russo and Alice Burdeu. But it’s just a wig apparently.

Tuesday, December 13, 2011

Andrej Pejic wraps 2011 in a lingerie campaign for Hema

parool
It's Victoria's Secret all right. He closed Jean Paul Gaultier’s haute couture show in Paris as the traditional bride. He channelled Marilyn Monroe. He was presented to the Queen at Buckingham Palace. What other accomplishments could the androgynous, Bosnian-born, Melbourne-raised modelling superstar Andrej Pejic squeeze into the closing days of 2011? Try scoring an advertising campaign for womens’ lingerie. Behold two images from a new intimate apparel campaign from Dutch chain store Hema, advertising its “Mega Push-Up Bra”, as modelled by Pejic underneath two womens' dresses. Even in the super liberal Netherlands, Hema’s choice of model has made big news, with at least a half dozen Dutch news outlets picking up the story in the last few hours. The campaign was shot in Amsterdam in late September and is described as a "money job" by Pejic's Sydney agent, Chadwick's Joseph Tenni. "It's revolutionary" Tenni told frockwriter. "I've never known a man to do a womens' lingerie campaign before".


Wednesday, October 19, 2011

Bull market

tom bull by justin chung

Andrej Pejic is the undisputed king of Australian mens’ modelling right now – even if he’s rocking womenswear half of the time. Although yet to make the big dollars, in terms of profile, it’s impossible to ignore Pejic, with global news stories about him rolling out on almost a daily basis. He is currently the only Australian to make the models.com Top 50 Men list (#18). Others to catch the attention of the international fashion industry of late include Jordan Coulter, Jethro Cave, Frankie Eliss-Galatti, Broed Dillewaard and Jack Vanderhart - with indigenous Australian Jake Gordon recently popping up at a few New York Fashion Week shows. So far no other Australian men have matched the track record of Heath Townsend, now in his 30s and a David Jones ambassador, but an erstwhile advertising face of Louis Vuitton, Calvin Klein and Abercrombie & Fitch. But Tom Bull is making a pretty good start. 

Wednesday, September 7, 2011

Action Jackson

johan sandberg via models.com

So the Spring/Summer 2012 shows kick off in New York overnight. As anticipated, a contingent of antipodian models is in situ, preparing to sink its teeth into the season. Some are international runway vets, others newbies, eager for a blockbuster first season. After turning down one blue chip European brand for two recent shoots and planning to wait until January to head offshore, Penrith’s own Krystal Glynn has had a change of heart and is in New York now. Stand by to see just where she pops up over the next four weeks. Ditto 17 year-old Brisbanite Nicole Pollard. Both Glynn and Pollard have been nominated by influential New York casting director Michelle Lee as two of Lee's top 12 new girls to watch for the season. Joining this burgeoning Aussie/Kiwi model posse is Jade Jackson from Melbourne. Modelling for one year, the 20 year old former nursing student, who is repped by Viviens in Australia and One Management in New York, was so under the radar in February this year, she managed to walk in 10 Fall/Winter 2011/2012 shows, including Richard Nicoll, Jaeger and Haider Ackermann, unbeknownst to most Australian modelwatchers (including frockwriter).

Friday, July 22, 2011

Bath party: Marcs' five faces of Spring/Summer 2011/2012


Australian sportswear brand Marcs has been producing some cool advertising campaigns of late. Nabbing new Australian modelling superstar Julia Nobis was a good start of course. Nobis co-starred in the Spring/Summer 2010/2011 and Autumn/Winter 2011 campaigns with Broed Dilleward and Nick Hinman, respectively. Here is a first look at the SS1112 campaign, for which Marcs' creative director Rachel Allen has upped the ante with not two but five rising Australian stars: Chic's Rachel Rutt and Nicole Pollard, Viviens' Rosie Tupper, Priscillas' Andy Smith and EMG Models' Jack Vanderhart (who made his international debut at New York Fashion Week in February, with a Calvin Klein exclusive). Shot by Steven Chee, the campaign also showcases one of Australia's most beautiful sea baths: the heritage-listed Wylies Baths in Sydney's Coogee.

Krystal Glynn for Zambesi Spring/Summer 2011/2012, designers line up for NZFW


We mentioned that new Australian face Krystal Glynn had recently shot the Spring/Summer 2011/2012 advertising campaign for New Zealand brand Zambesi. Above and below is a first look at the campaign, which stars Glynn alongside Kiwis Josh Skelton and David Kemp and was lensed by Marissa Findlay (makeup by Amber D for MAC, hair by Jason Chong Li for Stephen Marr). Expect to see Glynn front and centre at Zambesi's runway show at the upcoming New Zealand Fashion Week, which runs from August 29th to September 2nd at brand new digs, the Viaduct Events Centre. Zambesi is one of nearly 60 brands that NZFW organisers announced earlier this week would be joining their Autumn/Winter 2012 showcase. Other headliners: World (which frockwriter hears is closing the event), Trelise Cooper, Helen Cherry and Workshop Denim, Jimmy D, Stolen Girlfriends Club and Miranda Brown. Solo debuts include newcomers Celine Rita, Ingrid Starnes and Whiri. Hats off to the resilience of two Christchurch-based labels that are joining this year's lineup: the very well-established luxury eco label Untouched World and newbie MisterR, whose Christchurch store was destroyed during February 22nd's devastating earthquake which claimed 182 lives.  


Monday, July 18, 2011

Mezi (fashion) plate: Anja Konstantinova dances around model protocol

patrick mcgreal for mezi jewellery
Another day, another big buzz new model, it seems, is springboarded out of the Australasian market. Twenty year-old Anja Konstantinova is not, however, just another sultry, sun-kissed Aussie blonde. Russian-born, Konstantinova has spent half her life downunder, moving here in 2001 with her prima ballerina mother Irina Konstantinova and father Sergei Konstantinov, both former principal dancers with the Kirov Ballet who now teach at The Australian Ballet School. Signed to Sydney agency Priscilla's six months ago, Konstantinova did just two shows at May's Australian Fashion Week (Ellery and Friend of Mine). But she has obviously caught the industry's eye. Since then, according to Priscilla's, she has shot for Vogue and GQ Australia, Oyster (five stories), Grazia (four stories), Marie Claire, No, Pages Online, Poster magazine, a Ksubi calendar, an Oroton catalogue and the Spring/Summer 2011/2012 campaign for rising Sydney jewellery brand Mezi. Above and below is a first look at the Mezi campaign shot by Patrick McGreal.

Thursday, July 7, 2011

First look: Jacquetta Wheeler for Jigsaw Australia Spring 2011


Anthony Cuthbertson is a busy guy. Not only is the Brit import the new creative director of Australian sportswear brand David Lawrence, as it emerges he is also the creative director of Jigsaw Australia (which, like David Lawrence, is owned by the Sydney-based M Webster Holdings). The British high street brand celebrates its 20th anniversary downunder with the upcoming ‘Cool Britannia’-inspired Spring/Summer 2011/2012 collection of smart coats and sweet dresses, which launches in store at the end of this month and includes a capsule collection of swimwear, dresses, tops and skirts in Liberty of London’s iconic micro florals. To mark the occasion, Cuthbertson cast English rose Jacquetta Wheeler as the face of Jigsaw’s Max Doyle-lensed Spring 2011 campaign. Spotted by Mario Testino at age 16 in 1998 and named “model of the millennium” by The Face magazine in 1999, Wheeler's 13-year career has embraced advertising campaigns for the biggest names in the fashion business, including Gucci, Calvin Klein, Givenchy, Prada, Valentino, Ralph Lauren and Roberto Cavalli. 

Saturday, March 26, 2011

Andrejmania

holly blake for michael wolff

Are you ready for the seven days of Andrej? In his first visit back home downunder since his already burgeoning media profile went into overdrive, thanks to several rather groundbreaking turns on Jean Paul Gaultier’s runways in Paris in January, Serbian Australian modelling superstar Andrej Pejic touched down in Melbourne this morning for what frockwriter understands is a very busy week. We hear today is in fact his only free day. Pejic is in town for Thursday night’s big unveiling of the revamped Bourke Street, Melbourne flagship of Australian department store Myer. In and around that event, one rehearsal, one in-store photocall on Wednesday at 11.45am – not exactly a press conference, but the next best thing – and at least two photoshoots have been squeezed. One of the photoshoots is for an Australian eveningwear label – a womens eveningwear label, just to clarify. And Pejic will of course be catching up with his family, who were first profiled on Seven Network’s Sunday Night program on February 13th. 

Thursday, December 23, 2010

Rosemary Smith pieces together Jigsaw for Autumn/Winter 2011


Rosemary Smith has had a big year. After a slow burn in 2009, during which she shot for Harpers Bazaar Australia and Marie Claire Australia - and made it onto models.com's emerging models/creatives site, The Ones 2 Watch - this year she nabbed a Vogue Australia exclusive, which saw her featured in the August, October, November and December editions, swapped agencies (from Viviens to Chic Management) and will soon be featured in a new faces spread in V Magazine in the US. The latter was shot last month, while she attended castings for the Victoria's Secret Fashion Show. Smith wasn't cast in the latter, however she has just bagged another local ad campaign. Adding to her recent Ksubi Eyewear and Ojay campaigns, here is a first look at Smith in the Autumn/Winter 2011 campaign for another Australian high street fashion chain, Jigsaw. It sees the Daria Werbowy lookalike reunited with photographer Nicole Bentley, who shot two of the Vogue editorials. The campaign was styled by Claudia Navone and photographed in a private mansion in Bellevue Hill. After her recent turn on the David Jones runway, where Smith caught the eye of Sydney expat casting director Kannon Rajah (who just added Versace to his client list, which already includes Fendi and the Victoria's Secret Fashion Show), let's hope we see her on the international runways in 2011. 

Wednesday, December 15, 2010

Abbey Lee Kershaw channels Vali Myers for ManiaMania

maniamania SS11 via the new york times

It’s been quite a year for Sydney jewellery brand ManiaMania. First, it gets picked up by high profile European bloggers Garance Doré and Susie Bubble, catching the eye of Madonna and daughter Lourdes Leon and subsequently getting a nod on their Material Girl website. Now comes word that ManiaMania designers Tamila Purvis and Melanie Kamsler have scored Abbey Lee Kershaw as their new season face. Just gone up on The New York Times: The Moment blog: a first look at Kershaw shot by Barnaby Roper for ManiaMania's Spring/Summer 2011 campaign. Entitled Rêve, the collection was inspired by Australian artist, dancer, wildlife warrior and white witch, Vali Myers, who died in 2003 at the age of 72 after an extraordinary life, during which she befriended, was mentored by and/or played muse to some of the biggest art, literary and music figures of the 20th century, from Salvador Dali to Andy Warhol, Tennessee Williams, photographer Ed van der Eisken, Patti Smith and Marianne Faithfull. As documented in four films. The perfect muse for ManiaMania which, in just three seasons, has forged a reputation for its bold bohemian jewellery. 

Tuesday, October 19, 2010

The real McCall: Alice McCall hangs out her first shingle



Exciting news for Alice McCall fans. Six years after the MTV stylist turned Buddhist Punk womenswear designer and sass & bide staffer launched her now cult eponymous label, which is stocked by over 160 stores in 10 countries, McCall is two weeks away from opening her first bricks-and-mortar store. Frockwriter can reveal that the first Alice McCall flagship will open on November 1st on South Dowling Street in Sydney's Darlinghurst, with a launch party slated for December 8th. 'The Accordion Girls' Spring/Summer 2010/2011 collection will be on the racks. But here is a preview of McCall's '70s-inspired  'Birds of a Feather' Autumn/Winter 2011 collection, that will be showcased in-store via this new branding campaign starring Tallulah Morton, that was produced by Little Hero, shot by Jordan Graham and styled by Jolyon Mason, with innovative graphics courtesy artist Sydney artist Techa Noble (of The Birthday Suit). Earlier today we caught up with McCall by phone from her Bali home, that she shares with partner, designer Nicholas Morley, and their three year old daughter Wilde Rose Morley McCall.

Friday, October 15, 2010

Cassi van den Dungen and Olivia Thornton haunt Ellery's Spring/Summer 2010/2011 'Horreurscope' campaign


All’s been quiet on the Cassi van den Dungen front for months. At least on the publicity side, which is probably the way van den Dungen’s managament likes it, given how many dramas there have been since she was crowned runnerup of Australia’s Next Top Model Cycle 5 in July 2009. Of course there was this Daily Telegraph story on August 6th – which frockwriter has on good authority came about after the paper was knocked back for an interview with the 18 year-old and then just simply did what’s known in the tabloid world as a “doorstop”: turned up regardless at her front door, camera in tow. On the work front, however, van den Dungen has been head down, booked almost every day of the week according to her mother agency Work Agency (which is now van den Dungen’s only Australian representation, having recently left Camerons in Melbourne). 

Blog Archive