Sunday, April 7, 2013

Camilla Franks channels her inner Pachamama - MBFWA SS 13/14

Australians, we love us some colour. No kidding in the case of Camilla “kaftan queen” Franks. If the Great Barrier Reef suddenly rose from the depths of the Pacific Ocean, took on human form and headed out for dinner at Nautilus in Port Douglas, hands down it would be robed in her psychedelic resort wear, which has become a fave of Oprah, BeyoncĂ© and Lily Allen, not to mention ram raiders. On Wednesday, Franks will unveil her “Pachamama” Spring/Summer 2013/2014 collection of womenswear, menswear, childrens wear and swimwear in Centennial Park, apparently the first fashion show to ever be staged inside the park, all part of its 125th birthday celebrations this year. The collection is named after the Pachamama goddess who is revered by indigenous tribes of the Andes and Franks has scored some rock royalty for opening honours - Georgia May Jagger, who will lead a pack of 30 models in a big budget production produced by Mark Vassallo. Justin Ridler recently shot a lookbook of the collection, which was inspired by Franks’ recent trip to South America. The setting for the shoot was Sydney's Royal Botanic Gardens and the model, rising Kiwi modelling star Holly Rose Emery. Here is an exclusive preview.

all images: supplied exclusively to frockwriter by camilla

photos: justin ridler
creative director: mark vassallo
makeup: max may for MAC
hair: jenny kim for gold well
model: holly rose emery from chic management/red eleven models


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