As the anchor of ABC’s prestigious late-night current affairs bulletin Lateline and the network’s former Washington and National Security correspondent, Walkley Award-winning Australian journalist and author Leigh Sales has covered some big stories. What’s her dream job? Noted Sales on Twitter this morning, “I had the coolest dream last night that I was playing a grand piano with Freddie Mercury. Real life seems a bit greyer today”. Now it's unclear if Sales has always been a Freddie Mercury fangurl - or just how well she was previously versed in Mercury’s pioneering efforts vis-à-vis the black nail polish beauty trend. Coincidentally, however, on August 23rd, two days after Sales played a key on air role during the ABC’s federal election coverage – wearing black nail polish - we Tweeted the following (tongue in cheek) observation: “top marks BTW go to abc #ausvotes anchor @leighsales for doing more for the visibility of black nail polish than freddie mercury on sat”. We know Sales spotted it, because she immediately replied via Twitter:
On the eve of RAFW, frockwriter mentioned that the ABC's hot new Art Nation show would be dedicating its entire May 2 edition to fashion. After sending the embed code for the fashion bloggers story, the producers kindly shot through deets for the standalone story on photographer Sonny Vandevelde that was also featured. It was shot during the L'Oréal Melbourne Fashion Festival in March, when Sonny had a solo exhibition of his backstage work at Mars Gallery. Great to see his editorial work also given some due attention.
Here is the ABC Art Nation story on fashion bloggers that I mentioned was due to air on Sunday evening, for anyone who missed it. The entire half hour show was in fact dedicated to fashion, which was great to see on Australian television - for once. Will bring you the other stories as quickly as the ABC can get those embed codes over. There was a great standalone profile on our buddy Sonny Vandevelde. And not before time.
Well we did say RAFW is shaping up as a blogocalypse. And look, frockwriter actually means that in the nicest possible way. A mere whisper at the 2006 event, bloggers are really coming into their own this year. According to The Sydney Morning Herald's Georgina Robinson, whose story about fashion bloggers was splashed on page one of smh.com.au on Thursday, IMG had (as of Wednesday) officially accredited 20 bloggers this year. Robinson later revealed on Twitter that the company had knocked back another 30. In the interim, a number of those knocked back have had their accreditations rushed through. On the eve of RAFW, ABC's Art Nation joins the score of mainstream outlets to track the rise of fashion blogging as part of today's fashion-focussed show. I was honoured to be included, alongside Lady Melbourne and Fashion Hayley (with Sonny Vandeveldefeatured in either this or a separate story. Sonny was filmed during his recent LMFF exhibition).
The program airs at 5.30pm on ABC1 today and it will be repeated at 7pm on ABC2. Hopefully it will also go online.
Just to further clarify the accreditation issue for bloggers, some appear to have erroneously believed an accreditation was the only entry point to the event.
Incorrect.
An accreditation, while handy, is only a guarantee into the main venue, the trade show, the media centre and the daily group shows that are organised by IMG. The guest lists of all solo collection shows are strictly at the discretion of the designers. Which is exactly how it works overseas. Earlier this week one Sydney publicist mentioned that 50percent of her guest list/s are non delegates.
Publicists appear to be thawing to the idea of bloggers. Which is great news. Because at the end of the day, they must surely realise that although the number of Australian newspapers, magazines and tv outlets covering RAFW has remained fairly static over the years, the number of independent online media outlets has grown exponentially. This coverage is new, additional exposure for all concerned.
Just a few of the great blogs that will be front and centre covering include, once again, Sonnyphotos (your go-to for the best backstage photography), also Imelda (the shoe expert - with an acerbic general fashion eye), Cultures In Between (an achingly cool indie perspective), the upwardly-mobile Sassisam, New Zealand's Aych and Isaaclikes and Sassybella.
There are many, many more, including etailer blogs (such as The Grand Social). I am flat out today and I am so sorry I don't have time to compile an exhaustive list, but please sing out in the comments so people know where to find you.
Best of luck to everyone with their coverage for the coming week.
I will do a post later today to clarify how frockwriter's multi-platform coverage will work this year. I am hoping this will make it easier to follow. Guys, I cannot do everything on Blogger. It's as simple as that.
In the interim, I have also included a Twitter widget to the RHS set to anyone referencing RAFW. If you are not familiar with Twitter, just click on the links highlighted in blue for more info about those people.
Radio shows often call hoping to throw light on the various fashion stories which pop up in the papers. I thought I might as well start podcasting them, as a kind of archive. Bear in mind these are usually drive time programs with general audiences – as distinct from the hardcore fashion audience that comes to this blog. It’s interesting to segue between the two. First up, last week’s chat with the State-wide Afternoons show on ABC Local Radio Queensland. The subject was the pair of baggy jeans worn by Barack Obama to the All-Star baseball game and which had been the target of quite some media ribbing the world over. The show host was also keen to talk fashion tips for guys over 40 and we moved onto high fashion runway trends from the recent SS10 shows, notably the omnipresent cropped trouser and the male harem pant. Click the player above to hear - and please bear with me as I iron out teething podcast problems.
