Sunday, May 2, 2010

ABC Art Nation tracks fashion bloggers

Well we did say RAFW is shaping up as a blogocalypse. And look, frockwriter actually means that in the nicest possible way. A mere whisper at the 2006 event, bloggers are really coming into their own this year. According to The Sydney Morning Herald's Georgina Robinson, whose story about fashion bloggers was splashed on page one of on Thursday, IMG had (as of Wednesday) officially accredited 20 bloggers this year. Robinson later revealed on Twitter that the company had knocked back another 30. In the interim, a number of those knocked back have had their accreditations rushed through. On the eve of RAFW, ABC's Art Nation joins the score of mainstream outlets to track the rise of fashion blogging as part of today's fashion-focussed show. I was honoured to be included, alongside Lady Melbourne and Fashion Hayley (with Sonny Vandevelde featured in either this or a separate story. Sonny was filmed during his recent LMFF exhibition).

The program airs at 5.30pm on ABC1 today and it will be repeated at 7pm on ABC2. Hopefully it will also go online.

In the interim, here is the teaser video from the ABC Art Nation site.

Just to further clarify the accreditation issue for bloggers, some appear to have erroneously believed an accreditation was the only entry point to the event.


An accreditation, while handy, is only a guarantee into the main venue, the trade show, the media centre and the daily group shows that are organised by IMG. The guest lists of all solo collection shows are strictly at the discretion of the designers. Which is exactly how it works overseas. Earlier this week one Sydney publicist mentioned that 50percent of her guest list/s are non delegates.

Publicists appear to be thawing to the idea of bloggers. Which is great news. Because at the end of the day, they must surely realise that although the number of Australian newspapers, magazines and tv outlets covering RAFW has remained fairly static over the years, the number of independent online media outlets has grown exponentially. This coverage is new, additional exposure for all concerned.

Just a few of the great blogs that will be front and centre covering include, once again, Sonnyphotos (your go-to for the best backstage photography), also Imelda (the shoe expert - with an acerbic general fashion eye), Cultures In Between (an achingly cool indie perspective), the upwardly-mobile Sassisam, New Zealand's Aych and Isaaclikes and Sassybella.

There are many, many more, including etailer blogs (such as The Grand Social). I am flat out today and I am so sorry I don't have time to compile an exhaustive list, but please sing out in the comments so people know where to find you.

Best of luck to everyone with their coverage for the coming week.

I will do a post later today to clarify how frockwriter's multi-platform coverage will work this year. I am hoping this will make it easier to follow. Guys, I cannot do everything on Blogger. It's as simple as that.

In the interim, I have also included a Twitter widget to the RHS set to anyone referencing RAFW. If you are not familiar with Twitter, just click on the links highlighted in blue for more info about those people.


The Grand Social Blog said...

Don't forget The Grand Social!

Great post!

Fourth Daughter said...

So annoying that I'm not going to be home to watch it at either time... hopefully my internet will be up to speed so I can perve on you when the show goes online!! Nice pic of you in the Age yesterday by the way! xx

Anonymous said...

Upwardly mobile? All that sassisam does is post press releases. Not one original thought or opinion there. /yawn.

xssat said...

Looking forward to Art Nation and I feel a bit better about not getting my accreditation hearing that they've knocked back 30+ bloggers... arh well. Will still try my best to cover RAFW from a street fashion perspective.

Sassi Sam said...

Patty and fellow bloggers, congrats on ABC Nation, the box is on now, looking forward to watching.

Have fun at Fashion Week everyone, it's my first one, very green but am looking forward to it :-)

Thanks Anonymous, am flattered that you're reading my blog considering you think it's a yawn!

Patty Huntington said...

misery guts (sorry, anon) -

if sam's blog is such a "yawn" then it's fascinating so much of her material gets picked up by the fashion spot and fashionising et al. her traffic is growing rapidly.

you know i'd love to believe that you are just a random commenter making fair comment. because at the end of the day, you can't please everyone. but something tells me there's a hidden agenda here. in fact it's a pattern: an MO of dissing your competitors. and i believe it dates back for some time.

hilarious that you took the bait.

Elise @ StuffThatIBought said...

Sam - you know you've made it when people take the time to diss you anonymously purely out of jealousy.

I'm not a fashion blogger (beauty and lifestyle), but I was pleasantly surprised that beauty brands were making an effort with beauty bloggers, even us smaller guys, and giving us invites to big shows. I didn't get accreditation, which isn't a surprise, but it's great to hear so many did and I can't wait to see the coverage.

PS - Loved the spot on Art Nation. The dress you had on was fab Patty.

Miann - Fashion Falsehood said...

Loved Art Nation tonight. Was like a whole show dedicated to fashion stories! There really isn't enough appreciation for fashion on free to air television.

Ask Bronny said...

What's this I see! Someone dissing my girl SassiSam! Hey Anon - get a life and worry about yourself - rather than what other people are doing and then slagging them off in a public forum. Now that's what I call a yawn.

You go SASSI and hope you are loving your first fashion week - isn't it fun!

Love your blog Patti x

Patty Huntington said...

tks guys. yes it was great to see an entire episode of an australian arts show dedicated to fashion. the ABC reports that the ratings were really good as well, so that's encouraging.

and yes it's a shame to see some in the blogosphere keen on dragging down the tone of what should otherwise have been a celebration of - all - australian bloggers, by airing their petty grievances. but that's showbiz. onwards and upwards.

PS the dress is by marimekko - one of my favourite brands.

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