Achingly cool, impeccably pulled-together, kitted out in killer brands.... we know what they look like in the front row, at launch parties and out-and-about on street-style blogs. But exactly what do Australian style mavens - and maestros - wear when they're just hanging out, far from the madding fashion crowd? Frockwriter puts this question to some of the best-known names in fashion content creation down under. First up, Alyx Gorman, the editor of Fairfax's The Vine, which bills itself as Australia's leading youth and entertainment site. Gorman has been papped by vogue.co.uk and WWD, but her off-duty style embraces drop-crotch trackies and some "deeply weird" footwear gifted by her gran.
And they're off. The 2011 Melbourne Cup race day is underway at Flemington Raceourse and the fashion competition is heating up. A few shots to dribble in indicate that colour is an early trend. Hardly surprising of course, given that intense colour is a major trend of Australia's Spring/Summer 2011/2012 season, following the cues of the northern hemisphere's SS11. Big local names to catch the photographers' attention thus far include Dancing with the stars contestant and serial red carpet offender Brynne Edelsten - whose style one wag dubbed "Dis-Vegas", a hybrid of Disneyland and Las Vegas - together with colour-coordinated husband Dr Geoffrey Edelsten (above); Rebecca Judd (below, with her sister Kate Twigley); DWTS co-host Sonia Kruger and Jennifer Hawkins, the face of Australian department store chain Myer. The fashion editors are keeping it a little more muted. Here are some shots from the Twitter accounts of Kate Waterhouse, fashion editor of The Sun Herald and Alyx Gorman from The Vine - the latter channelling a 1920s flapper in Romance Was Born. Entourage's Adrian Grenier teamed his black suit with Converse Chuck Taylor All Star Hi Tops. While former Triple M radio star Mieke Buchan breached the Victoria Racing Club's dress code by rocking up in shorts. At least they weren't denim cutoffs.
