Pressing matters

I mention press pickups here and there on Twitter. And if you scroll to the end of any Blogger blog post, after the comments, you can generally see which blogs have picked up stories (although this feature is not 100% reliable). But I thought I'd start corralling media pickups of frockwriter's stories (and interviews). I'm not going to plaster the blog's white space with them, just include a new "press" button on the RHS, for anyone who is remotely interested, linking back to this page. At time of writing [but since updated], apart from a new Canadian news link to a June, 2009 post about Christopher Kane, top of the list is the deluge of coverage of the Abbey Lee Kershaw/Alexander McQueen shoe post from two weeks ago. This story went all over the world. Including, hilariously, one tv news bulletin in Italy - something I only spotted by fluke after trawling Google News and finding this Sky News player, above, embedded in one Italian newspaper mention.

This doesn't count a plethora of other outlets, blogs and forums that picked the story up, kicking off with Fashionologie and Modelinia. Refinery29, Jezebel and Sydney's Daily Telegraph, among others, took it from there.

You've got to love the viral nature of the net. 

Link love: The day our love for J-Woww was exposed as completely unironic, The Gloss, October 20, 2010

Chic in review, T Magazine, The New York Times, October 15, 2010

Celebrity’s not so flash when there’s a price to pay, The Sydney Morning Herald, October 16, 2010

Even cartoon models have drama, Philadelphia Weekly, October 11, 2010

Kate Spade’s Husband Cuts Her Hair While She Sleeps; Lara Stone Wants Gay Sons,
The Cut, New York Magazine, October 11, 2010

Australians: Mind sending us a Stella McCartney for Target care package?, The Frisky, October 5, 2010

Stella McCartney’s business booms, teams up with Target, BlackBook Magazine, October 1, 2010

Book your flights now ladies: Stella McCartney for Target.......Australia, Racked, October 1, 2010

Fashion bloggers, Art Nation, ABC, May 2, 2010

Move over Anna Wintour, there's a new fashion queen, The Sydney Morning Herald, April 28, 2010.

Fashion's new front row, Marie Claire Australia, March 2, 2010

Julia Nobis: Australia's Next Big Thing, Pedestrian.tv, February 25, 2010

McQueen sales soar, show to go on, BlackBook Magazine, February 16, 2010

Abbey Lee on the pressure to be thin, Pedestrian.tv, February 10, 2010

Christopher Kane: Atom Provocateur, The National Post, Canada, January 8, 2010

Modelky protestují proti velmi vysokým podpatkům, Tyden, Czech Republic, January 1, 2010

Sciopero delle top model, si rifiutano di portare tacchi troppo alti e pericolosi, Valdesa.net, Italy, December 29, 2009

Des top-modèles se liguent contre les talons trop hauts, 20 Minutes, France, December 29, 2009

Tacchi troppo alti? Modelle in sciopero, Libero, Italy, December 28, 2009

E le top-model «scioperano» contro i tacchi troppo alti, Corriere della Sera, December 27, 2009

Models revolt over heel hell, The Independent on Sunday, UK, December 27, 2009

Modeller nektet å gå med disse skoene, Dagbladet, Norway, December 24, 2009

Models refused to wear THOSE McQueen shows!, Grazia UK, December 22, 2009

Three Models Cut From Alexander McQueen Show After Refusing To Wear Armadillo Shoes, The Huffington Post, US, December 22, 2009

Models Refused to Walk Alexander McQueen’s Spring 2010 Show Because the Shoes Terrified Them, New York Magazine/The Cut, US, December 22, 2009

Q&A - Brave New World, Ragtrader, Australia, originally published in print September 25, 2009

Q&A - Blogger Vision , FTape, UK, September 7, 2009

Has Facebook killed blogging? The Age, Australia, June 25, 2009

The 5 best blogs and websites for Australian Fashion Week, PC World, Australia, April 24, 2009

The downunder Allure of Jezebel?

racked

Could Gawker Media's high profile ladyblog Jezebel be heading to Australia for a slice of the A$1.8billion Oz online advertising pie? That's what some are wondering, after spotting this seek.com.au advertisement from Allure Media, which is looking for editorial staff for the imminent launch of "a well-known women's lifestyle network" in this market. The Sydney-based digital publisher already owns the Oz licenses to Gawker Media's Defamer, Gizmodo, Kotaku and Lifehacker - in addition to the local license to parenting blog Babble - a network it claims attracts over 1.65 million readers per month. UPDATE 14/09/09: IT'S NOT JEZEBEL - ALLURE MEDIA ANNOUNCES THE LAUNCH OF THE SUGAR NETWORK INTO AUSTRALIA.

Jezebel, whose promo line is “Celebrity, Sex, Fashion for women, Without Airbrushing”, attracts a monthly audience of 1.4million according to Quantcast, 1.1million of that hailing from the US, with 49percent female readership.

And while the site's edgy, neo-feminist slant has proven popular with readers, others have called out what they claim to be the double-standards of some Jezebel writers who lament the sexualisation of women, while posting degrading images of themselves.

Over the past 12 months the site garnered considerable interest over the mystery surrounding its anonymous model blogger "Tatiana", who unmasked herself last month as Jenna Sauers (although her ID came as no surprise to readers of this blog).

Allure Media's md Chris Janz did not return calls this afternoon and two media buyers told frockwriter that they had as yet heard nothing.

According to Fusion Strategy media analyst Steve Allen, a local Jezebel would be "an interesting move indeed. Allure has come onto our radar because they are building traffic and assets quite quickly".