They are literally throwing money at bloggers at the moment in Australia. Not in the traditional advertising sense, whereby a marketer pays to take out clearly-delineated advertising space in your publication. In fact it’s almost impossible to find many, if any, bloggers who are earning a living out of legitimate display advertising. No, affiliate marketing (pay per click or pay per buy) and sponsored, advertorial posts are the way of the world right now (although not on frockwriter, just to clarify once again). Westfield is currently recruiting a blogger for a 12-month, $100,000 contract. One of the finalists is 19 years old. That’s an extraordinary salary for a teenager. We mentioned the recent Target Stella McCartney launch for which six bloggers (pictured above, details below) were flown to Sydney and paid to write approved copy.
