Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts
Monday, July 9, 2012
Lara Stone rocks it out with Myles Crosby and Steven Klein for Calvin Klein Jeans FW1213
The US might be in the grips of a record heatwave but the Fall/Winter campaigns keep on rolling out. Today, American sportswear icon Calvin Klein unveils five new campaigns for the upcoming winter season. Here is a first look at the Calvin Klein Jeans campaign that was shot by Steven Klein and stars world number one model, Lara Stone - the face of Calvin Klein for the past two years - alongside American Myles Crosby, in his second season with the company. All the campaigns were shot in New York under the creative direction of CRK, Calvin Klein Inc's in-house ad agency, in tandem with consultant creative director Fabien Baron. Go the metallics.
Labels:
advertising,
calvin klein jeans,
fabien baron,
FW1213,
lara stone,
myles crosby,
steven klein
Friday, February 25, 2011
Bulgari's lion queen
How does Italian jeweller Bulgari top campaigns starring naked Julianne Moore alongside a sulphur-crested cockatoo and the next season, some adorable lion cubs? With a campaign for the company's brand new Mon Jasmin Noir fragrance starring another naked American actor, Kirsten Dunst, opposite... a full-grown lion. Behold what frockwriter understands is an exclusive preview of Bulgari's Mon Jasmin Noir campaign that is being released later today. It was shot by Mert Alas and Marcus Piggott at Villa Balbianello in the exquisite Lake Como region just outside of Milan. Working alongside lion cubs is one thing, but even with the behind-the-scenes imagery (below), we're not convinced that Dunst happily nestled snugly against a real lion and/or that Mert + Marcus managed to get both it and Dunst to 'love the camera' at the same moment - and that's it's not a Photoshop mashup. Then again, Dunst is an old hand with big cats. Some movie sites list her as the voice of young Nala in Disney's 1994 animated feature The Lion King (IMDB has Nikete Calame voicing the role). The following year, she co-starred in Jumanji, opposite Robin Williams and some scary - albeit computer-generated - lions.
Labels:
advertising,
beauty,
bvlgari,
celebrities,
kirsten dunst,
mert and marcus,
photographers
Friday, February 11, 2011
Portmans takes Abbey Lee Kershaw back to her roots, taps Julia Restoin-Roitfeld and Louise Roe to boot
While frockwriter noted that Abbey Lee Kershaw had signed on as the autumn/winter 2011 face of Australian high street chain Portmans, we haven’t touched the story in the interim because well, images of the Nicole Bentley-shot campaign have pretty much been everywhere since its January 27th launch. But here’s something that caught our attention: a sneak peek at Portmans' secret second winter shoot that Kershaw has just done in New York, this time with a US team headed up by photographer Matt Jones. Same stylist, however, Harpers Bazaar Australia fashion editor Christine Centenera (which just goes to show that it’s not only in Paris where salaried magazine staff moonlight as stylists on the campaigns of advertisers). And miraculously, Kershaw is rocking her original long-haired coiffure in these images: mousey blonde, with pastel highlights and bangs. A Portmans rep assures us that this is merely a wig and that Kershaw - who, as we first reported, is ditching New York Fashion Week to appear with her boyfriend’s band Our Mountain at its three London gigs next week - still has a platinum bob. Perhaps Portmans figured Kershaw’s platinum locks would blend into all the snow in and around the Meat Packing District location?
Thursday, February 10, 2011
Julia Nobis gets dark for Jac + Jack Autumn/Winter 2011
This time last year, not many people had heard of Julia Nobis. That was until her international runway debut at no less than Calvin Klein put her well and truly on the fashion map. In the intervening twelve months, the 18 year-old Sydneysider with the cool, Meryl Streep beauty has been quietly building an impressive body of work that has embraced runway turns for many other equally big names, campaigns for Proenza Schouler and Burberry Black and lookbooks for Prada and Alexander Wang. The current advertising face of Australian fast fashion brand Marcs, Nobis has just added a little luxury to her Oz portfolio. Photographed by Stephen Ward, here is a first look at Nobis in the Autumn/Winter 2011 campaign of Jac Hunt’s and Lisa 'Jack' Dempsey’s Sydney-based luxury knitwear label Jac + Jack.
Labels:
advertising,
jac and jack,
julia nobis,
knitwear,
photographers,
stephen ward
Sunday, January 30, 2011
Marc by Marc Jacobs Spring/Summer 2011 by Juergen Teller - the campaign
We've seen a preview of Marc by Marc Jacobs' Spring/Summer 2011 advertising imagery, lensed by Juergen Teller. But now, on his website, Jacobs has just unveiled much more of the campaign. It stars Latvian Ginta Lapina, Serbian Australian Andrej Pejic and, it now emerges, a third model: androgynous Dutchman Jaco van den Hoven, the only brunette amongst the three. Shot in Marrakech just before Christmas, the campaign illustrates Pejic's unique versatility: he's not just the dude in the dress, but can also rock the sexy surfer boy look in straight menswear.
Labels:
advertising,
andrej pejic,
ginta lapina,
jaco van den hoven,
juergen teller,
marc by marc jacobs,
SS11
Wednesday, January 26, 2011
Trench coat glamour mafia: Andrej Pejic and Karolina Kurkova for Jean Paul Gaultier Spring/Summer 2011
Labels:
advertising,
andrej pejic,
androgyny,
jean paul gaultier,
karolina kurkova,
SS11
Thursday, January 20, 2011
Sophie Lowe, Krew Boylan and co get down to basics for Marcs
Australian sportswear brand Marcs might have cool new Australian model Julia Nobis as its current advertising face, but when the company was looking for talent to embody its new ‘ICONS’ campaign, it opted for non professional models. Not that they’re exactly ordinary mortals (top to bottom): actors Sophie Lowe and Krew Boylan, Dank Street Depot chef Jared Ingersoll, meditation guru Gary Gorrow (brother of Ksubi co-founder George Gorrow), artist Tanya Linney and snowboarder Alex ‘Chumpy’ Pullin - who became Australia’s first snowboard champion on Tuesday after winning the snowboard cross world championship in La Molina, Spain. Shot by Stephen Ward, the campaign showcases six Marcs classics that have been in the Sydney brand’s repertoire since it was founded in 1979 by the late Mark Keighery: mens’ and womens’ V-neck T-shirts and button-down shirts, a mens’ round-neck T and a womens’ shirtwaister. Oz ski blogger Lorraine Lock had a preview of Pullin yesterday on Snow Blind, but here is a first look at the complete campaign and a video.
Labels:
actors,
advertising,
alex pullin,
celebrities,
krew boylan,
MARCS,
photographers,
sophie lowe,
stephen ward,
video
Thursday, January 13, 2011
When Abbey met Tom
Shots of Australian supermodel Abbey Lee Kershaw in Tom Ford's new eyewear campaign are all over the net. But who knew she was also in his first womenswear campaign? Behold a supersite billboard of Kershaw not just in a sequined sheath from Ford's debut womenswear collection, but locked in a staged passionate embrace with Ford himself, that has just gone up in Beverly Hills, California, coincidentally a few days ahead of the 2011 Golden Globes. According to Kershaw's US agent, Next, it's part of the womenswear campaign. More images to come presumably. Kershaw was among the very select cast of Ford's intimate runway presentation at New York Fashion Week in September last year.
Labels:
abbey lee kershaw,
advertising,
SS11,
tom ford
Tuesday, January 11, 2011
Lawrence of architectura: Emma Balfour tones it down for David Lawrence Autumn/Winter 2011
Adelaide-born Emma Balfour was a very big modelling name in the 1990s. Launching her career at approximately the same time as Kate Moss, Balfour helped co-pioneer modelling's 1990s "waif" trend - which helped shunt the more statuesque 1980s supermodels off their pedestal. Kate Moss went on to become a much bigger name and her career has continued unabated. After taking time off to have children and move back to Australia from London, Balfour pretty much disappeared from the fashion radar. That was until September 2008, when she attempted a career relaunch on the runways of New York Fashion Week, booked for two top ticket shows: Alexander Wang and Marc Jacobs. In the two year interim Balfour, now 41, has been clocking up a steady stream of work, including numerous advertising campaigns that girls half her age - and of course their agents - would love to be booking. In Australia, she has fronted campaigns for Willow and Mimco. Here is an exclusive preview of her latest gig: the Autumn/Winter 2011 campaign of Australian fashion chain David Lawrence.
Labels:
advertising,
AW11,
claudia navone,
david lawrence,
emma balfour,
georges antoni,
linda jeffreyes,
photographers,
sophie roberts
Sunday, January 2, 2011
Andrej Pejic and Ginta Lapina rock the casbah for Marc by Marc Jacobs Spring/Summer 2011
![]() |
trisiantomike via TFS |
So Marc Jacobs went the guess-the-gender route for his Marc by Marc Jacobs Spring/Summer 2011 advertising campaign? That was the theory, following the news that he had cast androgynous Australian model Andrej Pejic opposite lookalike Latvian Ginta Lapina. Judging by this first look at the campaign that was recently shot by Juergen Teller in Marrakech, as just scanned from Teen Vogue’s February 2011 issue (and which is an exact match with some out-takes from the shoot that were posted by Pejic on Facebook) Pejic looks more like a cute Australian surfer boy. More shots to come.
Monday, December 20, 2010
Andrej Pejic nabs Marc by Marc Jacobs to boot
![]() |
armin morbach for tush via fashion gone rogue |
Ah the Andrej Pejic story. There's just no end to the updates. So after mesmerising the Paris Spring/Summer 2011 mens runways in June, booking editorials with, among others, Vogue Paris and Vogue Italia, not to mention Jean Paul Gaultier's Spring/Summer 2011 ad campaign, WWD reported an hour ago in Monday's Fashion Scoops column (here) that Pejic has just shot the Marc by Marc Jacobs SS11 campaign (confirming previous reports on frockwriter that he had booked a second campaign). Last week Pejic debuted at No 40 on models.com's Top 50 Male Models. Notes MDC: "Andrej, in a few short months has become the face of a new sort of male beauty, the kind that sparks comments, controversies and intense scrutiny... look for Andrej's stock to rise even higher in 2011". You can count on it.
Labels:
advertising,
andrej pejic,
ginta lapina,
juergen teller,
marc by marc jacobs,
marc jacobs,
models.com,
photographers,
WWD
Saturday, December 11, 2010
Portmans signs Abbey Lee Kershaw
david jones SS1011 backstage/frockwriter |
How nervous are Australian retailers about the imminent arrival of Zara early next year? Wetting their pants, some might surmise, given the news that Australian mid market fashion chain Portmans has just signed homegrown modelling superstar Abbey Lee Kershaw as its autumn/winter 2011 campaign face. As revealed by frockwriter yesterday, Kershaw was recently involved in a cycling accident, injuries from which may have precluded her involvement with Chanel's big Pre Fall 2011 runway presentation in Paris on Tuesday. Kershaw is, after all, one of Chanel's advertising faces this season. Nevertheless, she has just arrived downunder and according to our sources, will shoot the Portmans campaign in Sydney next week with Nicole Bentley. The campaign is due to roll out from January 31st through until May and we hear Kershaw will bank at least six figures for the job, minimum A$120,000. This is a large sum for a single season Australian campaign.
Labels:
abbey lee kershaw,
advertising,
AW11,
david jones,
fast fashion,
nicole bentley,
portmans,
westfield sydney,
zara
Andrej Pejic: Shooting Jean Paul Gaultier's Spring/Summer 2011 campaign with Karolina Kurkova, rattling rednecks from Sydney to Serbia
![]() |
karolina kurkova's facebook |
Overnight Czech supermodel Karolina Kurkova published a shot of herself and a Jean Paul Gaultier Spring/Summer 2011 campaign co-star on Facebook and the cat is out of the bag and all over the net. Australia’s Andrej Pejic is also in the campaign. That’s the second big international SS11 campaign booked by Pejic to which frockwriter referred in our post on Tuesday. It is unclear at this stage if the JPG campaign features any other models beyond Kurkova and Pejic. But both do look to be wearing similar pleated trench coats – which were prominently featured in Gaultier’s SS11 womenswear show in Paris in October. The garment does not, however, appear anywhere in Gaultier’s mens SS11 collection, which was shown in Paris in June and which, as you may recall, Pejic in fact walked. What conclusion can we draw from this? That, unless Kurkova posted a staged teaser shot, Pejic may well be modelling womenswear in this campaign. Stop the press.
Labels:
advertising,
andrej pejic,
chadwick,
jean paul gaultier,
karolina kurkova,
news ltd,
SS11,
the age
Wednesday, December 8, 2010
Young guns: Thom Kerr shoots Codie Young in Elliot Ward-Fear
Last month Frockwriter mentioned that young Sydney fashion designer Elliot Ward-Fear was about to shoot an Autumn/Winter branding campaign with the upwardly mobile Sunshine Coast model Codie Young. Well here is an exclusive preview of that collaboration, which was shot last week in Brisbane. It was lensed by Thom Kerr, styled by Sarah Babcock, with hair by Shaun Casey, makeup by Becca Gilmartin and graphics courtesy Lekkur Studio. Just a reminder, again, that 22 year-old Ward-Fear only graduated from TAFE NSW's Fashion Design Studio last year and has yet to sell to a single stockist. Although privately he has sold a number of pairs of the 18cm microsuede booties that prompted three models to stumble in the group TAFE show at Rosemount Australian Fashion Week in May this year (note Ward-Fear has upped his own ankle-breaker ante with a pair of 45cm shoes for AW11, see below). And gifted one pair, together with a spectacular spiked Lucite necklace, to blogstar Bryanboy, who has been getting a lot of mileage out of both.
Labels:
advertising,
AW11,
bloggers of RAFW,
codie young,
elliott ward-fear,
photographers,
SS1112,
thom kerr
Tuesday, December 7, 2010
Andrej Pejic, campaign trailblazer
![]() |
thomas lohr for i-D via TFS |
Long time, no Andrej Pejic post. Australia's most successful new model, of either gender, has been building up such a body of editorial work since first emerging on the Paris menswear runways in June, it has been difficult keeping up. We clocked, of course, his three Vogue coups - notably the Vogue Paris and Vogue Italia spreads, shot with Mert + Marcus and Steven Meisel, respectively. And it seems Pejic's blue chip editorials - which all capitalised on his distinctive androgynous look, a look that some have suggested is at the vanguard of a new "femimen" trend - have not gone unnoticed by other fashion heavyweights. Frockwriter can reveal that Pejic recently flew to north Africa to shoot an advertising campaign for a major international fashion brand. We can't disclose the name, unfortunately, just that it co-stars top (female) Latvian model Ginta Lapina. With the right styling, 21 year-old Lapina could be a dead ringer for 19 year-old Pejic, who is of course half Serbian and half Croatian. It sounds like the brand, which produces both mens and womens collections, may be planning a mix-and-match, guess-the-gender concept. But that won't be Pejic's only Spring/Summer 2011 campaign. After returning to Australia on Saturday to commence work with some local publications, Pejic has suddenly been obliged to up stumps after being booked for another ad campaign - this time for a major European fashion brand. He leaves tomorrow for New York to shoot that with a well-known photographic duo. Pejic will then return to Australia to spend Christmas with his family, before leaving for Europe in early January, ahead of the Fall/Winter 2011/2012 menswear season in Milan and Paris.
Labels:
advertising,
andrej pejic,
androgyny,
ginta lapina,
menswear,
SS11
Wednesday, November 24, 2010
Behind-the-scenes at the Wish Autumn/Winter 2011 campaign shoot with Iekeliene Stange
Yesterday frockwriter mentioned that Australian fashion label Wish had nabbed Dutch supermod Iekeliene Stange for its Autumn/Winter 2011 campaign, to be shot by Australian photographer Sonny Vandevelde. Here is a sneak peek at the campaign shoot which is underway in New York right now, evidently making the most of the city's iconic Brooklyn Bridge. Stange, we understand, may be heading downunder at some stage in the not-too-distant future to promote the campaign.
Labels:
advertising,
AW11,
iekeliene stange,
sonny vandevelde,
wish
Tuesday, November 23, 2010
Iekeliene Stange makes a Wish
![]() |
sonny vandevelde |
Labels:
advertising,
AW11,
iekeliene stange,
sonny vandevelde,
wish
Thursday, October 14, 2010
Cash for comments: The fashion blogosphere's liquid bonanza
![]() | ||
|
Labels:
advertising,
bloggers,
imelda,
lady melbourne,
paypal,
social media,
super kawaii mama,
the business of blogging
Thursday, October 7, 2010
Cut copy: MJ Bale's cartoon campaign a dead ringer for P Johnson's
![]() |
p johnson SS0910 |
Labels:
advertising,
illustration,
intellectual property,
jumbo,
matt jensen,
menswear,
mj bale,
p johnson,
patrick johnson,
tristan ceddia
Wednesday, October 6, 2010
Cartoon connection: MJ Bale's Jumbo Spring 2010 campaign
The fashion/art collaboration concept is nothing new. Dali and Schiaparelli, anyone? Far more recent collaborations have included Marc Jacobs with Stephen Sprouse and Takashi Murakami, Prada with illustrator James Jean and Stella McCartney with iconic Disney character Bambi. Now comes MJ Bale’s turn with Sydney artist (Andy) Jumbo. Here is an exclusive preview of the luxury Australian menswear brand’s Spring/Summer 2010/2011 campaign – which is fronted by a cast of cartoon models. Launched in late 2009, MJ Bale is the brainchild of Herringbone co-founder and wool scion, Matt Jensen. After the launch of the recent Orri Henrisson campaign, the ad creative for the Australian menswear sector is starting to look a little fresher than some of the efforts in the womenswear sector. UPDATE 07/10: Another Sydney menswear designer, Patrick Johnson, says he came up with the idea first.
Labels:
advertising,
artists,
jumbo,
matt jensen,
menswear,
mj bale,
SS1011
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