Lots of buzz yesterday over the launch of Lovable’s new Love Colour collection down on Bondi Beach. The new lingerie collection is based around sorbet colours and so Lovable ambassador Jennifer Hawkins and a gaggle of lingerie-clad models doled out ice creams - and lingerie - from a Mr Whippy van. Most interesting of all: the set of campaign images that was released online overnight and which according to Lovable, will appear in next week’s editions of Grazia, Cosmopolitan and Shop Til You Drop magazines. Conceived by Sydney-based Studio Woo and lensed by Australian fashion photographer Simon Lekias, the shots depict the former Miss Universe horsing around with a blueberry milkshake, a watermelon wedge and an ice cream cone filled with lemon sorbet. It’s the way Hawkins is holding the cone that grabs your attention. The cone is not far from her mouth, her mouth is wide open and sorbet is dripping down her arm. The Lovable press release describes the images as “cheekily suggestive”. Everyone to whom frockwriter showed the shots this afternoon concurred they are highly suggestive: of notorious American photographer Terry Richardson. And we all know what Richardson would be suggesting the cone and the white sorbet would be in this scenario. Warning NSFW photos.
