Exciting news for Alice McCall fans. Six years after the MTV stylist turned Buddhist Punk womenswear designer and sass & bide staffer launched her now cult eponymous label, which is stocked by over 160 stores in 10 countries, McCall is two weeks away from opening her first bricks-and-mortar store. Frockwriter can reveal that the first Alice McCall flagship will open on November 1st on South Dowling Street in Sydney's Darlinghurst, with a launch party slated for December 8th. 'The Accordion Girls' Spring/Summer 2010/2011 collection will be on the racks. But here is a preview of McCall's '70s-inspired 'Birds of a Feather' Autumn/Winter 2011 collection, that will be showcased in-store via this new branding campaign starring Tallulah Morton, that was produced by Little Hero, shot by Jordan Graham and styled by Jolyon Mason, with innovative graphics courtesy artist Sydney artist Techa Noble (of The Birthday Suit). Earlier today we caught up with McCall by phone from her Bali home, that she shares with partner, designer Nicholas Morley, and their three year old daughter Wilde Rose Morley McCall.
