Andrej Pejic wraps 2011 in a lingerie campaign for Hema

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It's Victoria's Secret all right. He closed Jean Paul Gaultier’s haute couture show in Paris as the traditional bride. He channelled Marilyn Monroe. He was presented to the Queen at Buckingham Palace. What other accomplishments could the androgynous, Bosnian-born, Melbourne-raised modelling superstar Andrej Pejic squeeze into the closing days of 2011? Try scoring an advertising campaign for womens’ lingerie. Behold two images from a new intimate apparel campaign from Dutch chain store Hema, advertising its “Mega Push-Up Bra”, as modelled by Pejic underneath two womens' dresses. Even in the super liberal Netherlands, Hema’s choice of model has made big news, with at least a half dozen Dutch news outlets picking up the story in the last few hours. The campaign was shot in Amsterdam in late September and is described as a "money job" by Pejic's Sydney agent, Chadwick's Joseph Tenni. "It's revolutionary" Tenni told frockwriter. "I've never known a man to do a womens' lingerie campaign before".

The Victoria's Secret Fashion Show 2010

manik mercian for victoria's secret/getty via daylife

The Victoria's Secret Fashion Show 2010 screened in the US on Tuesday night. Predictably, it did not take long to wind up on YouTube. Here is the entire show, below, which frockwriter noted last month did not include a single Australian model for the first time in four years. Several Australians were, however, involved in the show. For the sixth consecutive year, Sydney jeweller Jenny Mercian created some spectacular showpieces, including this fringed corset, above. And New York-based Sydney expat casting director and show producer Kannon Rajah can be seen in numerous shots sending the models out onto the runway. 

Jennifer Hawkins puts the Love into Lovable with an Uncle Terry-style "porn star" campaign

Lots of buzz yesterday over the launch of Lovable’s new Love Colour collection down on Bondi Beach. The new lingerie collection is based around sorbet colours and so Lovable ambassador Jennifer Hawkins and a gaggle of lingerie-clad models doled out ice creams - and lingerie - from a Mr Whippy van. Most interesting of all: the set of campaign images that was released online overnight and which according to Lovable, will appear in next week’s editions of Grazia, Cosmopolitan and Shop Til You Drop magazines. Conceived by Sydney-based Studio Woo and lensed by Australian fashion photographer Simon Lekias, the shots depict the former Miss Universe horsing around with a blueberry milkshake, a watermelon wedge and an ice cream cone filled with lemon sorbet. It’s the way Hawkins is holding the cone that grabs your attention. The cone is not far from her mouth, her mouth is wide open and sorbet is dripping down her arm. The Lovable press release describes the images as “cheekily suggestive”. Everyone to whom frockwriter showed the shots this afternoon concurred they are highly suggestive: of notorious American photographer Terry Richardson. And we all know what Richardson would be suggesting the cone and the white sorbet would be in this scenario. Warning NSFW photos.

Tiah Eckhardt, the new face of Eres lingerie

Back in January, frockwriter first mentioned that our well-placed sources had Australian model Tiah Eckhardt replacing Lara Stone as the new face of French luxury lingerie brand Eres. Last week we confirmed it. It's big news for Eckhardt because Eres is a high profile brand and, well, the incumbent is currently ranked the world number one on models.com. Below is the complete Fall/Winter 2010 2011 Eres lingerie campaign, shot by David Bellemere, which has just gone up on the Eres website (hat tip to Isaac for the headsup). Eckhardt shot the campaign in January, three months after giving birth to Finley Victoria, her daughter with model Patrick Delaney. Just three weeks after giving birth, she shot this Alex Goddard music clip.

Jean Paul Gaultier's Perla

Turbans were piled high, shoulder pads took on lives of their own – right down to the elbow - and Dita von Teese stripped down to a black beaded corset, thong and suspenders on the runway – all to promote, presumably, a new collaboration between Jean Paul Gaultier and Italian luxury lingerie brand La Perla. Call it Marlene Dietrich with multiple personality disorder, Gaultier’s haute couture offerings, just off the runway in Paris, were a mixed bag of Forties Hollywood glamour, Lido showgirl and Mortitia Addams. As with Dior’s floral extravaganza on Monday, colours were intense, from poison green to chartreuse, cobalt blue and orchid. It now remains to be seen which contemporary Hollywood icons have the chutzpah to pull these looks off on the red carpet. Head to Now Fashion to see the complete collection.

Tiah Eckhardt ties the knot, confirms Eres, auditions for X Men

tim bret-day for agent provocateur

Frockwriter must admit that we did a double take when we saw the shots rolling in of last night's Christian Dior Fall/Winter 2009/2010 haute couture show in Paris, which was staged in the grounds of the Rodin Museum. One model appeared to be a dead ringer for Australia's Tiah Eckhardt. The model in question was, in fact, Sweden's Frida Gustavsson (number 24 in this Style.com pic gallery of the show). As it turns out, Eckhardt was otherwise occupied yesterday, and coincidentally in her own garden of earthly delights: marrying her babydaddy Patrick Delaney in front of a small group of friends in the Rose Garden at Centennial Park. The bride wore? Not Dior haute couture, but a vintage strapless white leather minidress. The happy couple may soon be about to celebrate some other very exciting news. No, not another baby - Eckhardt revealed to frockwriter that she has just auditioned for one of (numerous) upcoming instalments of the X Men film franchise.

Tiah Eckhardt to replace Lara Stone for Eres?

warwick saint/S magazine via TFS

As in Eres, the high profile French luxury lingerie brand. Well these are the whispers coming out of Paris where, as already mentioned by Eckhardt on her blog, she is currently on assignment for five days - having left three month old daughter Finley Victoria in the care of her mother back home. It’s not so inconceivable – and not just because Eckhardt's rates would be lower than those now commanded by Stone, who has emerged as one of the world's most in demand models over the past twelve months (and is presumably now a little too expensive for some). A fashion model who, her friends say, once dabbled in burlesque in Sydney, Eckhardt has clocked up quite a body, pardon the pun, of nude work since leaving Australia. The publications include no less than French Playboy. And Eckhardt's best-known ad campaign to date just happens to have been for cult British lingerie brand Agent Provocateur. You may recall her role as a French maid in this video for Agent Provocateur's Fall/Winter 07/08 'Lady of The Manor' campaign shot by David Bailey, co-starring Catherine Bailey and Daisy Lowe.