Westfield Sydney in 3D

The Ivy bar and restaurant complex isn't the only initiative that's helping put a pulse into Sydney's CBD. The A$1.2billion Sydney Westfield development already has the city buzzing and it's not due for completion until 2012. Both anchor tenants, Australia's biggest David Jones and Myer flagships, have increased their trading hours by an hour each day. And as anyone wandering through the 130 specialty boutiques and restaurants that opened in Stage One in October can attest, it's pretty busy in there. There is a lot yet to open in the first half of 2011, including Australia's first Zara and new luxury players, including Bottega Veneta, Christian Louboutin and Miu Miu. Adding to the existing level five "food precinct" that has already opened - aka The Sydney Room - will be a by all accounts spectacular open air rooftop terrace on level seven called the Sky Bar. This is not a traditional box mall, but an amalgam of three existing retail arcades. It's a little complicated to navigate at first and some are complaining it is also a little dark, but the striking architecture marks this development apart from other Westfields. It was outsourced to Melbourne's John Wardle Architects for the exteriors and for the interiors, to Tokyo's Wonderwall, whose clients include Colette, A Bathing Ape and Uniqlo. Curious to see what the whole development will look like in 2012? Check this cool 3D animation below, for a virtual tour.   

Garance Doré for Westfield

It's been a busy day in Sydney today, with three off-schedule Australian Fashion Week events on - five days before the main event kicks off down at the Overseas Passenger Terminal. First up this morning was an unveiling of eight illustrations done by French illustrator/photographer/blogger Garance Doré for Westfield's winter launch at its Bondi Junction mall. I was on deck earlier than most, because I had been asked to conduct a Q&A with Doré on a small podium*. Here is Westfield's short video recap, below. The event was staged in the atrium behind Kam Fook on level 6, with light streaming through the floor-to-ceiling glass windows. It was obviously a little hard for me to take notes at the same time, but Doré's interesting, and heartfelt, commentary about blogging included mention of the fact that representatives from brands whose shows she now attends have been known to call asking where their coverage is - to which she replies (words to the effect), that she'll put on the blog what she damn well likes. "I'm not their friend" noted Doré - which was interesting, following her earlier comment that "bloggers are not journalists".

Carson Kressley talks Oz fashion, emus and tv conservatives

So Australian Fashion Week SS1011 is launched. Well, kind of. Wednesday's launch of the Frock Stars exhibition at Sydney's Powerhouse Museum served as a defacto kickoff, two weeks ahead of touchdown. Covered it briefly on Twitter. And frockwriter must admit, as we predicted, it was a little awkward. Case in point: amongst the speeches, not a peep from the event's founder Simon Lock, which seemed odd. The official schedule is now online. Frockwriter got pretty close to nailing it - here it is, superimposed over our original draft. Many thanks to all the tipsters who helped fill in the gaps. Celebrity stylist Carson Kressley was one of few celebs at Wednesday's launch. He was in town for a Westfield promotion and we had a quick chat - recorded on the BB using Qik.

The exhibition, which runs until the 29th August, features garments, sketches, photographs, videos and even press clippings (including one of my Sydney Morning Herald stories).

It was nice to see the following quote from Lock blown up at the exhibition's entrance and repeated on the Powerhouse website:

"Fashion week says to the world that Australia is able to compete in the most image-led, sophisticated, cultural market in the world, which is ready-to-wear fashion".

Garance Doré and Scott Schuman head back to Australia

jean-philippe delhomme via oftenenamorado

Well it's not quiiiiiiiiiiiiiiiite the same as sitting front row on the OS show circuit, but last year's power blogger frow could almost be about to reassemble in Sydney. Well, with the exception of Bryanboy, who sadly can't make it down. We already know that Canada's Tommy Ton is heading down to next month's Rosemount Australian Fashion Week. Ditto Susie Bubble, who has claimed that she would have been part of Dolce e Gabbana's new media publicity stunt in September, had she not had to return to London. Well frockwriter can reveal that French street style photographer/illustrator/blogger Garance Doré is coming to Australia at the end of April and, according to well-placed sources, intends to stay on for RAFW.

Commissioned by Westfield to create a series of illustrations of Australian designers, Doré will unveil the drawings at launches in Sydney and Melbourne. Doré's partner Scott Schuman, aka The Sartorialist, is expected to accompany her.

If all goes to plan, this will make the second consecutive RAFW for the First Couple of fashion blogging, after Schuman was brought down to the event by Tourism Australia last year and Doré accompanied him.

Sydney: Finally relevant to someone

jayson brunsdon SS0809 show, may 2/getty

Those with WWD subscriptions may have already seen my Letter From Sydney on Thursday. Letters From… is a running series that is distinct from WWD’s regular global fashion news coverage in that the reports focus specifically on the cities themselves, looking at growth, real estate, vital stats and of course fashion developments. Here are some interview outtakes from a couple of key local players which did not make it into the story due to space restrictions.


Philip Corne, CEO Oceania, Louis Vuitton (the world’s biggest luxury brand)

On the Australian LV customer:

“I think the Australian consumer sits somewhere for me between London and New York. In terms of the way they shop. We’re part of Asia geographically, but I think shopping in Asia is a recreational activity, whereas in Australia it’s not quite the same. We shop with a purpose I would say, if I could put it that way”.

On where to take the guys from head office when they’re in town:

“The thing that we find impresses, and you can kind of roll a lot of things about Sydney into one, is those great restaurants around the harbour. And we find somewhere like Guilluame at Bennelong or Quay restaurant, if you’re there and you’re looking out over the harbour and you’re experiencing that level of service, that level of food and that level of wine….. For the French, who love their food and wine, to be able to do that and look out over Sydney Harbour, they’re gobsmacked”.

On the long haul factor:

“The day they [jets] get faster I think will be the day that travel to Australia will change dramatically. [It needs to be] Twice as fast. I think that the Americans can handle going to Europe and the Europeans can handle going to America, but it’s once you start to get into 24 hours they go, ‘You’ve got to be joking’. For me I just turn my brain into solid neutral and try not to think about anything, because it’s too hard”.

Robert Jordan, managing director Australia and New Zealand, Westfield Group (the world’s largest listed real estate property group by market equity capitalisation)

On the city of Sydney – and Australian retail culture:

“I think it’s naturally one of the most beautiful cities in the world. But as a retail location, I think the Australian culture of being fashion-conscious, being casual, being free, all leads to an interesting environment for retail, because I believe it’s a fairly open environment to that”.

On the difference between Australian and US malls:

“I think that Sydney and Australia is quite a competitive environment to be in. I think we also have land blocks that aren’t large, that are quite small, that we need to deal with. I think we have been quite entrepreneurial and inventive in being able to cope with a number of issues. It’s different to the US, which is the home of shopping centres, which traditionally have had very large blocks of land available, at intersections to freeways… We’ve had to deal with town centres. We have small blocks of land, have to develop on multi levels, we have to work out how they work. I think our centres are more vibrant. They actually attract a number of different disciplines, from food, fashion, homewares… Whereas a lot of the other countries have just been focussing on fashion, we’ve been focussing on a true town centre”.

On Westfield Group’s Oz roots:

“Australia has always been our base from which we’ve grown and it’s also probably our origins and where our intellectual knowledge has actually come from. Australia really is the breeding ground for what we do around the world. And if you look at [new A$600million CBD development] Sydney City for instance, it’s probably the culmination of many years work, which started at Bondi [Junction]…. I think a lot of people were surprised at what we could do [at WBJ]. We were regional mall developers and we actually challenged ourselves to reinvent ourselves”.

And of course, who could forget the inimitable response from the Sydney Chamber of Commerce communications director Nick Davy, following my request for an interview (for in fact this story) with the Chamber’s executive director Patricia Forsythe:

“this is..... just not relevant".