Thursday, March 26, 2009

The Sartorialist heading to RAFW

christopher peterson/wikimedia

Rosemount Australian Fashion Week is shaping up to be a very interesting event, in more ways than one. Given how many media players are piling onto Twitter, Twitter promises to revolutionise RAFW, as it did the just-wrapped FW0910 northern hemisphere season. Had an interesting chat yesterday with RAFW communications director Graeme Lewsey, who mentioned that bloggers may have a much greater prominence at this year's event. This is interesting, given the coverage generated by bloggers at last year's event - notably Bryanboy. Lewsey hinted that an even more highprofile blogger may be en route out. Coincidentally, in last week's London Times profile, the world's best-known street style photographer Scott Schuman, of The Sartorialist, mentioned he is en route downunder. Frockwriter has just heard that plans are afoot, via Tourism Australia, to bring Schuman down for RAFW (now confirmed by IMG). With The Sartorialist the only fashion blog on Technorati's Top 100 blogs - out of 130 millions blogs tracked - and Schuman's claim of three million monthly visitors, it promises to give RAFW one of the biggest publicity boosts it has had in some time. One that would be further magnified, should Schuman bring his girlfriend, high profile French street style blogger, Garance Doré (30/03: IMG reports that he plans to do just that).


Imelda Matt - The Despotic Queen of Shoes said...

With all these big names heading to town I wonder if local bloggers will be short changed by the local PR's?

Mike said...

I never have put two and two together, I would certainly never have had Garance for Scott. But if Garance did come to Sydney it would feel pretty amazing. Local bloggers will be foreshadowed by them and maybe in Australian terms, good publicity. But it's good fun to have them, it will cheer things up although Scott and Garance might be having to hold hands everywhere they go, bumped up to first class seats wherever they go.

Anonymous said...

I for one plan to make sure my fave bloggers are given priority seating at my label's show! Magazines always feature the same labels (Ellery, Friedrich Grey, Romance Was Born - these labels are amazing no doubt.. there's just a whole bunch of other really good designers out there too....) Anyway as a consumer, I find blogs and online editorial more interesting because its so 'right now'. Who wants to read about it in print when I already saw it, with pictures online a week ago?

Anonymous said...

Scott said he'd be hitting Sydney as part of his photo book tour, so watch out for that visit as well.

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