Thursday, September 8, 2011

Westfield spreads the LOVE

Now we know the name Katie Grand probably means diddly squat to the average Australian punter and, notably, the hordes of shoppers that Westfield is no doubt hoping will invade its gleaming new Pitt Street Mall development tonight for Vogue Australia's Fashion's Night Out festivities. But since frockwriter believes we left the punters behind when we were blogging for and and we now have a hardcore fashion audience that knows its shit, we thought our readers would get a chuckle out of this first look at a new magazine that the world's largest listed shopping mall developer is handing out tonight in Sydney. Behold the cover of the first issue of the Westfield magazine, 100,000 copies of which have been published for Westfield by, amusingly, Vogue rival, ACP Custom Media.

According to a release, the 12-page issue is inspired by the concept of "love", with the heart graphic alluding to Westfield Sydney's marketing tagline, "the heart of the city". It was lensed by Australian fashion snapper Georges Antoni and showcases the work of 16 Australian designers and chefs. Here is another shot from the issue, below.

No mention of the recent cover of Condé Nast UK's new Katie Grand-edited fashion and style bible LOVE, shot by Mert Alas and Marcus Piggott and which featured Kate Moss and transgender model Lea T locking lips (see bottom):

georges antoni for westfield/supplied

LOVE magazine via styleite


Blog Archive