Calvin Klein gets back into the movie business ahead of the Golden Globes

Tom Ford isn’t the only American luxury brand going gung ho in the leadup to this Sunday’s Golden Globes ceremony in Los Angeles. Following the unveiling of a supersite billboard of Ford together with Australian model Abbey Lee Kershaw on Rodeo Drive, Beverly Hills, comes a 20 second television commercial produced by Calvin Klein to run during the Globes broadcast on NBC. No this is not Calvin Klein's first tvc. Founder Calvin Klein made an impact with a series of highly provocative television spots in the 1980s and 1990s starring, among others, Brooke Shields and Kate Moss in the company's jeans, underwear and fragrances (here is a backgrounder). But this tvc, the company claims, represents the first time it has ever produced a branded tv campaign advertising Calvin Klein's designer collections (with accessories and homewares also getting a lookin). Starring world number 1 Lara Stone and Tyson Ballou, the commercial was shot on location in La Jolla, California and directed by Fabien Baron. Here is a first look.

Bonne année

Seasons greetings and a Happy New Year to all frockwriter’s readers. I’m working through summer and have not had much of a chance to blog this very busy past week and a bit. But I just wanted to say thanks once again for your interest and feedback over the past twelve months. I hope that wherever you may be, 2010 brings good things. The fashion countdown is on to the mens Fall/Winter 2010/2011 shows, the Golden Globes, the Spring/Summer 2010 haute couture season and the Fall/Winter 2010/2011 womens RTW marathon, which kicks off in New York on February 11th. The following day, in Vancouver, sees the launch of the winter Olympics, which are sure to produce some eye-popping sport ensembles, at the very least in the ice skating arena. On the graphic design side, frockwriter is already smitten with the event’s mascots. They are:

Miga, a snowboarding sea bear who is part killer whale, part bear; Quatchi, a wannabe hockeyplayer Sasquatch and Sumi, a chimera who is part whale, part Thunderbird, part black bear. Not forgetting Mukmuk, a relatively prosaic marmot.

The mascots were created by Vicki Wong and Michael Murphye of Meomi Design.

Makes you wish (once again) that the Sydney 2000 Olympics powerbrokers had given free rein to a local artist like Jeremy Andrew to produce our mascots, instead of greenlighting Matthew Hatton’s all-too-literal Syd, Ollie and Millie. Who wound up being upstaged by Fatso the Fat-Arsed Wombat anyway.

Golden Globes - live (kinda) from the red carpet!