Tom Ford isn’t the only American luxury brand going gung ho in the leadup to this Sunday’s Golden Globes ceremony in Los Angeles. Following the unveiling of a supersite billboard of Ford together with Australian model Abbey Lee Kershaw on Rodeo Drive, Beverly Hills, comes a 20 second television commercial produced by Calvin Klein to run during the Globes broadcast on NBC. No this is not Calvin Klein's first tvc. Founder Calvin Klein made an impact with a series of highly provocative television spots in the 1980s and 1990s starring, among others, Brooke Shields and Kate Moss in the company's jeans, underwear and fragrances (here is a backgrounder). But this tvc, the company claims, represents the first time it has ever produced a branded tv campaign advertising Calvin Klein's designer collections (with accessories and homewares also getting a lookin). Starring world number 1 Lara Stone and Tyson Ballou, the commercial was shot on location in La Jolla, California and directed by Fabien Baron. Here is a first look.
video: supplied to frockwriter by calvin klein