Friday, January 14, 2011

Calvin Klein gets back into the movie business ahead of the Golden Globes

Tom Ford isn’t the only American luxury brand going gung ho in the leadup to this Sunday’s Golden Globes ceremony in Los Angeles. Following the unveiling of a supersite billboard of Ford together with Australian model Abbey Lee Kershaw on Rodeo Drive, Beverly Hills, comes a 20 second television commercial produced by Calvin Klein to run during the Globes broadcast on NBC. No this is not Calvin Klein's first tvc. Founder Calvin Klein made an impact with a series of highly provocative television spots in the 1980s and 1990s starring, among others, Brooke Shields and Kate Moss in the company's jeans, underwear and fragrances (here is a backgrounder). But this tvc, the company claims, represents the first time it has ever produced a branded tv campaign advertising Calvin Klein's designer collections (with accessories and homewares also getting a lookin). Starring world number 1 Lara Stone and Tyson Ballou, the commercial was shot on location in La Jolla, California and directed by Fabien Baron. Here is a first look.

video: supplied to frockwriter by calvin klein


Blog Archive