During the 2012
London Olympics Nike managed to ambush adidas, the event’s official sports apparel marketing partner, with an 18-strong collection of neon yellow trainers that
looked to be on every second athlete in the track and field events. With shoes classified
as equipment, athletes were free to choose their brand. The Spring/Summer 2013 show season is of course a totally different animal to the Summer Olympics. And yet, based on some early reactions, it seems that another neon yellow shoe may be
hijacking more than its fair share of coverage here: Céline’s mink pump.
