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céline SS2013 via style.com

During the 2012 London Olympics Nike managed to ambush adidas, the event’s official sports apparel marketing partner, with an 18-strong collection of neon yellow trainers that looked to be on every second athlete in the track and field events. With shoes classified as equipment, athletes were free to choose their brand. The Spring/Summer 2013 show season is of course a totally different animal to the Summer Olympics. And yet, based on some early reactions, it seems that another neon yellow shoe may be hijacking more than its fair share of coverage here: Céline’s mink pump.

Yes, Emma Balfour did shoot Céline's Fall/Winter 2010/2011 advertising campaign

212 @ modernparty.cn via the fashion spot

On June 1, frockwriter mentioned that our well-placed sources had spotted veteran Australian model Emma Balfour shooting the Fall/Winter 2010/2011 campaign for French luxury brand Céline in New York alongside at least one other model. The first images of the Juergen Teller-lensed campaign have just surfaced and voilà Balfour, together with Martiniquais/French model Sigrid Agren (below). This is a huge coup for Balfour, who popped back up on the modelling radar in September 2008 during New York Fashion Week in the Marc Jacobs and Alexander Wang shows. Pushing 40, she was old enough to be the mother of her teen runway colleagues. By the Fall/Winter 2010/2011 season in February/March this year, which boasted Stella Tennant, Kristen McMenamy and Elle Macpherson, among others, Nineties modelling faces had made a small, yet significant, return to the runways - not to mention the ad pages. Here is 39 year-old Tennant in Balenciaga's FW1011 campaign.