Make me a Zimmermann model

Frockwriter mentioned that newly repatriated sex bomb Lisa Seiffert would be shooting the SS10 campaign for stellar Australian swim label Zimmermann this week. But hot diggity dog, if US Make Me A Supermodel model mentor, imminent NIDA student and newbie jeweller Nicole Trunfio isn't in the campaign as well. As it happens, Trunfio, like Seiffert, recently defected from Sydney’s Viviens agency to Chic Management. This behind-the-scenes shot from the shoot popped up in frockwriter’s inbox today. Photographer was Simon Lekias, with New York import art director Louisa Gent, stylist Tamila Purvis, Sophie Roberts on hair and Linda Jefferies on makeup. Anyone in and around Sydney’s Hamptons northern beaches over summer, meanwhile, should definitely pop in to Zimmermann's popup store at Whale Beach. Supremely cool idea for a summer store.



 

Guess who's back in town?

the fashion spot


Frockwriter last looked at Lisa Seiffert in October 2008, on the occasion of her topless cover of Danish art magazine S. We noted at the time that since Seiffert departed these shores, she has specialised in the sultry sex bomb niche. That’s a niche, of course, that’s not without its rewards, notably if you can land a Victoria’s Secret campaign. But Seiffert’s most prominent gigs to date have merely seen her hanging off the arms of various male pop stars in video clips. From Robbie Williams' 2001 hit The Road to Mandalay and Eternity to Jay-Z & Pharrel´s 2004 Change Clothes. And not forgetting Sean Combs’ racy ménage à trois clip for his 2006 Unforgivable men’s fragrance – reportedly banned by US broadcasting authorities for tv, with the print ads also reportedly banned by some US department stores. A Sisley campaign with Terry Richardson and the 2003 Pirelli calendar, alongside Sienna Miller, were also in the mix.

A far cry, as we noted, from the demure Vogue Australia September 1998 cover with fellow Queenslander Alyssa Sutherland.

Well now Seiffert and Sutherland have something else in common. Seiffert has just joined Chic Management in Sydney – having apparently ditched Viviens.

Seiffert has not worked in Australia for four years, but tomorrow shoots an editorial with Madison magazine and next week, a swimwear campaign with hot Australian swim brand Zimmermann.

According to Chic, Seiffert has also just shot a global campaign for Guess swimwear and lingerie in LA.

It will be interesting to see what happens from here.

Lisa Seiffert one-ups Tiah Eckhardt in the European exposé stakes

S magazine/finn via TFS


The ‘S’ in the title of Danish art magazine S is starting to look like it might be code for “Strine”. Earlier today frockwriter told you about the blossoming nude pinup career of Perth fashion model Tiah Eckhardt, which includes at least five nude spreads in international magazines over the past 12 months – two of them in S. But who happens to be on the latest S cover? Lisa Seiffert. Remember her? My what a difference a decade makes. Exactly 10 years ago, reportedly at the age of 16, Seiffert was pretty in pink on the cover of Vogue Australia, alongside fellow Queenslander Alyssa Sutherland, and the cover line, “Return to elegance”. Warning: NSFW


Here is the Vogue Australia cover from September 2008:


vogue auustralia sep 1998/supermodels.nl

And here is the latest cover of ‘S’:


S magazine/finn via TFS

How does frockwriter know for sure that it is Seiffert?

While we can't vouch for the accuracy of the reportage of "Finn", who scanned these 'S' images, both the S cover and some other images from the same issue, by Andrew Yee, appear on the blog and main website of Seiffert’s New York agency, Muse Management.

There’s also a somewhat amusing video of Seiffert, which she prefaces in a sultry drawl with the words: “Hi I’m Lisa Seiffert and I’m Australian”.

The same site has some ELLE France and Italia covers of Seiffert – even though on closer inspection, these appear to be at least two years old, previously posted on the site of her former New York agency, IMG.

It’s interesting to clock the choices that Seiffert and/or her agencies have made since she first emerged on the Australian modelling scene back in the late 1990s, a favourite at Australian Fashion Week and the David Jones show, among others.

Seiffert has proven extremely popular, for example, as a sultry co-star in the music video clips of several male American artists.

Seiffert first appeared in the accompanying clip to Robbie Williams' 2001 hit The Road to Mandalay and Eternity, later popping up in that of Jay-Z & Pharrel´s 2004 Change Clothes.

Then there was the controversial tvc for Sean Combs’ Unforgivable men’s fragrance in 2006 – which was reportedly banned by US broadcasting authorities for television, with the print ads also reportedly banned by some US department stores.

In the clip, which is displayed on Combs' own website with the tagline "Too hot for tv", Seiffert cavorts scantily-clad, on a bed, alongside Combs and another female model. The inference appears to be that Combs has bedded both women.

Combs copped yet more flack last year over the release of an equally controversial clip for his Unforgivable womens fragrance, which starred yet another Australian model, Jessica Gomes.

Banned by US broadcasting authorities over its sexually implicit content, the ad was later broadcast in the UK - but only after 9pm.

Of Combs' most recent fragrance imbroglio, fellow US singer - and perfume spruiker - Mariah Carey told advertising industry website Brand Republic:

"M by Mariah Carey is about being unforgettable, not unforgivable. It's not about a menage a trois or a one night stand, it's for the woman who wants the man to fall in love with her immediately, stay in love, and treat her like royalty."

Of course we all know how US rappers love to treat women like royalty.

But Seiffert’s rapper connections have not provided the sole showcases for her sexy antics.

In 2003, Seiffert provided some nude, simulated girl-on-girl action for Italy’s famous Pirelli calendar, which has been dubbed “the world’s best-known girlie calendar", as well as a behind-the-scenes video:



Two other Australian models appear in the 2008 Pirelli calendar, Catherine McNeil and Gemma Ward, star as Pirelli pinups – although managing to do it with their clothes on.

Seiffert’s Pirelli co-star, “Sienna Rose Miller” would of course go on to bigger and better things as an actor, first arousing attention as one of Jude Law’s many love interests in the 2004 flick Alfie.

Seiffert's work in the interim has included several Italian advertisements, including a Spring/Summer 2007 Sisley campaign shot by Terry Richardson.

But look, a jugs out cover of S magazine is bound to garner attention.

So far it has not been added to Seiffert's profile on the website of her local agency, Viviens.