Showing posts with label luxury. Show all posts
Showing posts with label luxury. Show all posts

Monday, February 15, 2010

Luxury fail



Australian jeweller Sarina Suriano and her stonemason husband Noel Keating recently returned from a two and half year stint in London. In early December they also welcomed their first child, Stella. On December 17th, Keating went to Double Bay luxury shoe emporium Cosmopolitan Shoes to purchase a special Christmas gift for his wife: a beige pearlised patent leather YSL wallet from the Y-Mail collection. Keating reports that he was initially disappointed that the wallet was not packaged in a YSL box, as seen elsewhere (although it’s unclear if this was from YSL-owned stores). Instead, the $1,100 wallet was wrapped in what he describes as a “scruffy” YSL dust bag. On Christmas Eve, Suriano opened her gift. After her initial elation, she was disappointed to turn the wallet over and discover a small split in the leather on its back – something that Keating evidently had not spotted. After phoning Cosmopolitan Shoes to ask for a replacement, the duo returned the wallet to the store on December 30th and a replacement wallet was duly handed over. They accepted it and left the store. According to the Suriano-Keatings, the wallet remained untouched in its dust bag in their bedroom over the following three days. If only it had stayed there.

On January 3rd, over the course of a day’s shopping trip with a friend, Suriano says that she noticed the fabric banding around the zip of the wallet starting to fray. She opened the wallet to take a closer look and reports she spotted one jagged corner of the credit card holster immediately adjacent to the frayed banding, which, she surmised, had contributed to the fraying.

Exacerbating the problem: the credit card holster was, says Suriano, quite tight, making it difficult to remove cards, with cards becoming hooked in the banding as Suriano removed them. Later that day, Suriano reports that she also noticed a dark mark had appeared on the back of the wallet, which, she insists, had remained in her handbag all day. Attempts to clean the mark proved unsuccessful as it appeared to be ingrained in the leather.

All of these alleged faults have been documented in this series of photographs above and below, supplied by Suriano and Keating.

On January 7th, Suriano and Keating contacted the store again to ask for a full refund. They were told that someone would call them back. They report that noone did call them back. So on January 9th, they turned up at the store to ask for a full refund.

There was a dramatic contrast in the reception they received this time around. On this occasion, reports the duo, they were accused of scuffing and overfilling the wallet and then bringing it back for a refund.

The situation deteriorated. Over the course of the exchange, says Suriano, it was suggested that the matter might be referred to YSL parent Gucci Group, with Suriano noting that she believed Gucci Group would definitely want to know if something was not right with their product.

Suriano and Keating claim that at this point, Cosmopolitan Shoes director Rose Ghosn screamed at them in front of other customers and various staff members, calling them “pedantic, insecure, paranoid customers that pick a tiny fault in everything”, adding to Keating, “Obviously you couldn’t afford the wallet and now you want a refund.”

Undeterred, Suriano and Keating contacted YSL Paris, a representative from which instructed them (in correspondence sighted by frockwriter) that Cosmopolitan Shoes should have followed the company’s “Quality process”, with a view to initiating a “Quality examination procedure”. The rep told Suriano and Keating that he would contact Cosmopolitan Shoes.

According to YSL correspondence, the company contacted Cosmopolitan Shoes on January 18th instructing the company to provide a full refund. Over the course of the following week, YSL states that it sent “daily reminders”.

According to Suriano and Keating, Cosmopolitan Shoes failed to contact them to inform them that a refund was due. Their numerous efforts to reach Cosmopolitan Shoes director Rose Ghosn by phone were unfruitful, with messages left unanswered and on several occasions, they claim, staff hanging up on them.

On February 4th, Suriano reports, she finally did manage get through. Suriano says that there was a heated exchange with Ghosn, during the course of which - by all accounts - various unpleasanteries were exchanged on both sides. Still no offer to refund the wallet however, say Suriano and Keating, with Suriano adding that she was told the store “never gives refunds”.

On February 7th, frockwriter spoke with Rose Ghosn to get her side of the story. Ghosn said that she gave Suriano and Keating the benefit of the doubt on the first occasion and was happy to exchange the wallet.

However she declined to exchange the second wallet because, she believes, Suriano damaged the wallet herself. Ghosn suggested the most likely scenario for the scuff mark is that Suriano accidentally ran her pram over it.

“She ripped two wallets, absolutely, due to change of mind” said Ghosn. “Because she knew there was no other way to get a refund in this country. But a damaged item does”.

At one point Ghosn passed the phone to a colleague by the name of Dawn, who referred to the Suriano-Keatings as “problem customers”.

According to Ghosn the entire January 7th incident was captured on her security cameras - with the February 4th phone conversation also recorded (Suriano confirms that this was disclosed to her during the phone conversation). Ghosn added that she and her staff have been "harrassed" by Suriano and Keating.

The question that begs to be asked: why not simply give them the refund? These were, after all, YSL's instructions. The phone call was cut short by Ghosn so sadly, we did not get that far. The problems, say Suriano and Keating, initially came down to a YSL quality issue, not a reflection on Cosmopolitan Shoes.

As for the manufacturing origin of the wallet, Suriano says that there is an illegible stamp directly underneath a “YSL” stamp on one part of the wallet. Frockwriter checked a similar wallet from the same YSL collection at David Jones and found the similarly illegible small stamp under a “YSL” stamp in one part, with a “made in france” stamped in lower case letters in another (rather difficult to locate) area. Suriano reports she has so far been unable to locate the latter in her wallet.

A well-placed luxury industry source tells frockwriter that quality issues can arise within the manufacturing process at major luxury brands. The source added that a “bad batch” could be to blame.

Suriano and Keating insist that they did not damage the wallets and that Cosmopolitan Shoes has still made no offer to reimburse the wallet,

Suriano and Keating hope to have the matter resolved at the NSW Consumer Trader & Tenancy Tribunal.

Ghosn, meanwhile, told frockwriter that she is considering releasing her CCTV footage on Facebook.










All photos: supplied by Sarina Suriano and Noel Keating.



Thursday, July 16, 2009

Where the Bisonte roam



No sign of Rachel Rutt at last week's haute couture shows in Paris. But frockwriter hears the upwardly-mobile Chic-ette is biding her time until the Spring/Summer 2010 season, which is just around the corner. Meanwhile, Rutt’s latest Australian work is about to hit: the very first advertising campaign for Australian luxury leathergoods brand Bisonte, which has just added a Chatswood store to its three store lineup in Sydney and Melbourne (with a fifth store, in Sydney's CBD, to open early 2010). The images will go into all Bisonte stores on August 1st and also a leather-bound look book. Shot by Chris Ferguson, the campaign (see below) also features Ruby Grose, Max Panichetti, Adrian Africa (Priscillas), Avril Alexander, Frankie Elliss-Galati (Viviens) and Chadwicks’ Georgie Wass – who we caught up with on live-streamed video at RAFW in May.
















all images: bisonte

Tuesday, June 2, 2009

The Silence of the Birkins


kent vaughan

Who killed Bambi and Basil Brush? Hermès did! But here’s the good news: the august luxury leathergoods house is trying to bring them and their critter buddies back to life using the powers of visual merchandising. The flash new front window display in Hermès’ flagship Australian store, on the corner of Elizabeth and Market Streets, boasts a kind of Re-animator theme. According to Hermès' VM head Nicole Morgan – who also doubles as the company's Oz PR – the windows depict a mad scientist mixing fragrances in his laboratory in a bid to resuscitate a series of stuffed animals. The Boyac-wallpapered cabinet of curiosities showcases several deer, a warthog, wallaby, buffalo, horse, zebra, eagle and a grey squirrel – which looks to be relieving himself on a vintage Kelly bag.

Not everyone is going to like the contents of these windows, but in frockwriter's opinion, if other Sydney retailers demonstrated half of Hermès’ imagination and initiative with their visual merchandising, we’d have a much more vibrant retail landscape.

Like many other luxury leathergoods houses, Hermès uses leather, fur and exotic skins to make its products. Among the items showcased are a crocodile skin clutch and a deerskin cap hanging adjacent to the warthog (frankly, frockwriter thinks the warthog should be wearing it.)

However Morgan did not seem concerned that in flaunting dead animals in its front windows, the company is rubbing the issue in the face of the animal rights lobby.

Morgan insists that all the taxidermy featured is either antique or else sourced from roadkill, via either eBay, Sydney antique dealer Hunters & Collectors or the Macleay Museum at Sydney University. The only sacrifices made for the window, revealed Morgan, are two Hermès Click Clack ‘H’ bracelets that have been permanently glued to a pair of glass beakers by way of clear resin, as props in the scientist’s lab.

"They're not coming back" she noted.

But the display's humans don’t get off too lightly.

The scientist himself appears to be suffering from overexposure to his chemical cocktail and has wasted away to the fashion industry’s ideal body type – an actual skeleton. There is also another small skull in one inset window.

And adding moreover to the Silence of the Lambs/Buffalo Bill vibe, one window features the legs of a dismembered, kilt-clad female mannequin climbing a step ladder into an imaginary attic.

Frockwriter is bitterly disappointed that we missed Morgan’s last Gothic horror VM masterpiece.

With a ‘Murder at midnight’ theme, those windows, according to Morgan, told the story of a woman who – we kid you not - tried to blackmail, poison and then ultimately stab to death an old woman, to procure the funds to buy a Kelly bag.

Most of the violence was implied, says Morgan, but the mannequin did hold a pair of bloodied scissors in its hands in the final tableau.

Sales of handbags
have helped both Hermès and luxury juggernaut LVMH weather the economic downturn better than some of their competitors (even if the current climate has just prompted Hermès to cancel plans to open two new stores in China). Last week, Christian Lacroix filed for bankruptcy.

For 2008, Hermès reported sales of 1,764.6 million euros, up 10.2percent on 2007. Sales for the first quarter of 2009 grew 3.2percent to 428.4million euros - with first quarter sales in Asia outside Japan up 25.7percent up on the same period last year, to 99.4million euros.

Helping keep those cash registers ringing are the insatiable luxury appetites - and apparently bottomless wallets - of super-rich clients such as Victoria Beckham. Beckham reportedly owns a collection of 100 Hermès Birkin bags, worth an estimated £1.5million.

Prices in the Sydney store start at $40 for a soap and $130 for a fragrance. The brand’s iconic Kelly and Birkin handbags start at $9,000 and $12,000 respectively.

The Sydney store once sold a $200,000 diamond-encrusted Birkin reports Morgan.













all photos: kent vaughan

Thursday, March 19, 2009

Prêt-à-Twitter: LMFF Marketing Breakfast




Australian-born Bob Isherwood, Saatchi & Saatchi worldwide creative director from 1996 until November 2008, weighing in on the shifting luxury goal posts at this morning's Melbourne Fashion Festival Marketing Breakfast, which just wrapped. This time last year, at the same event, I had the pleasure of participating in a panel discussion about new media.

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