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kellie williams via work agency |
And now to part VIII of frockwriter’s MBFWA Spring/Summer 2013/2014 model showcards series –
Work Agency. Although this show pack is so far the most compact of the season, we have to say it gets top marks for presentation.
Internationally, model agencies go to some effort to make their show packs
stand out, tapping art directors to create innovative concepts. Not so much
down under. As competition increases in this market, branding is going to be increasingly important. Heading up Work Agency's MBFWA pack is the agency's star Cassi van den Dungen, who has just returned from making her international runway debut, walking for, among others, Miu Miu.