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| montana cox at chanel FW1213/getty via daylife |
"Everyone you've worked with said you were ready to take on the fashion world"
Australia's Next Top Model host Sarah O'Hare told Montana Cox on live television last October, after announcing the 18 year-old Melburnite as the winner of the 2011 series. Just five months later, it seems O'Hare and co may have had a point. Over the past fortnight Cox has scored some of most coveted runway jobs in the business, just adding top Paris shows Lanvin, Christian Dior, Kenzo, Mugler, Cacharel, Andrew Gn and Vanessa Bruno to
a Fall/Winter 2012/2013 showlist that already included Italian luxury names Bottega Veneta, Pucci and Etro. Cox leaves Paris today after adding just one more name to that list. It's a big one (UPDATE: Chanel, see above, where Cox walked alongside compatriots Miranda Kerr, Julia Nobis, Caitlin Lomax and Rosemary Smith). Then it's straight to Charles de Gaulle airport for a flight to Melbourne, to star in Thursday night's David Jones parade which will open the L'Oréal Melbourne Fashion Festival (her only LMFF gig). Stand by to see if Cox scores an equally coveted spot on any of the Top 10 Newcomer lists that are published by various outlets at the end of the season. But just how unusual is her 'overnight success' against the broader backdrop of Tyra Banks'
Top Model franchise, which was launched in the US in 2003 and is now
produced independently in some 50 countries? And with Cox as its latest star, just how successful is the Australian version of the show?