Showcards: eMg Models (women) - MBFWA SS 13/14

Last week frockwriter introduced new eMg Models face Mackenzie Baker – son of Hermès Australia’s head honchette Karin Upton Baker, who then wound up co-starring alongside Gemma Ward as a lead image in Saturday’s Private Sydney column on the back page of The Sydney Morning Herald. Now for eMg Models’ women’s showpack for next week’s Mercedes-Benz Fashion Week Australia. Of note, a brand new indigenous face.

Showcards: Priscilla's Model Management (men) - MBFWA SS 13/14

jackson rado by damon baker/priscillas

Last week we brought you the Mercedes-Benz Fashion Week Australia SS1314 girls of Priscillas Model Management – including Victoria’s Secret Angel Alessandra Ambrosio (who has yet to be booked, but we hear other internationals repped by Priscillas are en route down under). Here are the Priscillas' MBFWA boys. They include yet another European who is no stranger to the international mens runways and who, just like Nicklas Kingo, just happens to be half Australian.

Showcards: Priscilla's Model Management (women) - MBFWA SS 13/14

Could Victoria’s Secret Angel Alessandra Ambrosio really be a serious contender for the runways of next month’s Mercedes-Benz Fashion Week Australia? Frockwriter was somewhat taken aback to spot the Brazilian bombshell at the head of the Priscilla's Model Management women’s show pack for the event. As we mentioned yesterday, the Oz modelling game has shifted into a new gear courtesy of last year’s arrival of IMG Models - which included some of its own big names, ie Gemma Ward and Miranda Kerr, in its show pack.

Showcards: eMg Models (men) - MBFWA SS 13/14

mackenzie baker via emg models

There is really only a handful of shows that will either star or feature menswear at next month’s Mercedes-Benz Fashion Week Australia (including Emma Mulholland, Vanishing Elephant, Zambesi, Han and Romance Was Born). But that hasn’t stopped Australian model agencies from putting a swag of their best new male recruits forward for castings over the next fortnight. Of note, eMg Models and its mens show pack, which includes some intriguing new faces.

Showcards: IMG Models Australia - MBFWA SS 13/14

And now to the MBFWA Spring/Summer 2013 show pack from IMG Models Australia. A collaboration between the agency, Sydney-based collage artist and model (repped by IMG Models Australia) Mason Mulholland and graphic designer/photographer Mitchell McLennan, the pack of 57 cards comes in a smart, white laser-cut perspex box. Thirty seven of the names are definitely in town for MBFWA, with the others (including Gemma Ward and Miranda Kerr) just there for promotional purposes, but theoretically available for the event by special request.

Showcards: Work Agency - MBFWA SS 13/14

kellie williams via work agency

And now to part VIII of frockwriter’s MBFWA Spring/Summer 2013/2014 model showcards series – Work Agency. Although this show pack is so far the most compact of the season, we have to say it gets top marks for presentation. Internationally, model agencies go to some effort to make their show packs stand out, tapping art directors to create innovative concepts. Not so much down under. As competition increases in this market, branding is going to be increasingly important. Heading up Work Agency's MBFWA pack is the agency's star Cassi van den Dungen, who has just returned from making her international runway debut, walking for, among others, Miu Miu.

Showcards: Viviens Model Management (men) - MBFWA SS 13/14

gene aliluev via viviens model management

Part VII in frockwriter’s MBFWA Spring/Summer 2013/2014 showcards series – the men of Viviens Model Management. Including... the world’s first model barrister?

Showcards: Viviens Model Management (women) - MBFWA SS 13/14

courtney eaton via viviens model management

Abbey Lee Kershaw has been MIA on the runways since taking some time off after shooting George Miller's Mad Max: Fury Road in Namibia last year. But one of her Mad Max co-stars will be at MBFWA next month: Courtney Eaton, who heads up the womens’ show pack from Sydney agency Viviens Model Management.

Showcards: Chadwick Models (men) - MBFWA SS 13/14

nicklas kingo by brice hardelin via morphoman

Part V of frockwriter's MBFWA Spring/Summer 2013/2014 model showcards series is the men of Chadwick Models. Not only will three of this country’s top international male runway stars be in town for the event – Angus Low, Joel Meacock and Kye D’Arcy (via Chic Management) – they will be joined by another top new name in male modelling, Nicklas Kingo, who just happens to be half Australian.

Showcards: Chadwick Models (women) - MBFWA SS 13/14

nicola walsh via chadwick models

Part IV of frockwriter's MBFWA Spring/Summer 2013/2014 model showcards series: the women of Chadwick Models in Sydney. The agency's show pack includes a dozen internationals who are flying in from the US, Canada, Germany, Denmark, the Netherlands and Malaysia; a few local faves such as Katerina Chang, Sarah Lorimer and New Zealand's Samantha Shorter; and a hell of a lot of new Australian faces, who are brand new to the event this year, some of whom we have recently covered in our New Faces series and elsewhere.

Showcards: Chic Management (men) - MBFWA SS 13/14

sam armstrong via chic management

Next up in frockwriter's MBFWA Spring/Summer 2013/2014 model showcards series: the men of Chic Management. Yesterday we brought you the Sydney agency's women's show pack, which includes some of the most successful Australian women on the international show circuit at present. The men's show pack is headed up by three of Australia's most successful male models. 

Showcards: Chic Management (women) - MBFWA SS13/14

grace simmons via chic management

And now to the second instalment of frockwriter's Mercedes-Benz Fashion Week Australia Spring/Summer 2013/2014 model showcards series - a preview of the models who will be doing casting rounds in Sydney over the coming weeks, in the lead up to Australia's biggest fashion runway showcase. Chic Management usually heads into the event with a major show pack and this year is no exception. 

Showcards: The Agency Models - MBFWA SS13/14

maddison watling by romain duquesne

Mercedes-Benz Fashion Week Australia is less than a month away and the preliminary schedule has just gone up (click here to download). Who will rock its runways? Herewith the first instalment in frockwriter's MBFWA showcards series from Australia’s leading model agencies. First up, Sydney's The Agency Models.

The showboys: Gear Model Management - MBFWA SS 12/13

jono palmer via gear model management

Mercedes-Benz Fashion Week Australia is primarily a showcase of womenswear collections. That said, a few designers also do menswear and this year's event, which runs from April 30th - May 4th at Sydney's Overseas Passenger Terminal, includes one group menswear show. All the agencies whose MBFWA SS1213 womens' showcard packs frockwriter has published over the past three days - from Chic to Chadwick, Viviens and The Agency Models - also of course represent men, who will be out and about at MBFWA show castings, alongside their female colleagues. This time we thought we would focus on some guys. It's a particularly strong group of new faces from another new, niche Sydney agency called Gear Model Management (which, likewise, also represents women). These new faces include striking 22 year-old Sydneysider Jono Palmer (above), who looks like the love child of Andrej Pejic and Megadeth's Dave Mustaine. 

The showgirls: Viviens Model Management - MBFWA SS 12/13

eliza baker via busy models

Who will be walking the runways of Mercedes-Benz Fashion Week Australia later this month in Sydney? Here is the third instalment in frockwriter's MBFWA SS 12/13 showgirls series. After the Chic Management and Chadwick agencies, now comes Viviens. And while there are some well-known names here - such as Melissa Johannsen, Avril Alexander and Vanessa Milde - what's interesting about this particular model pack is that of the 41 women being promoted by Viviens for the event, over half are new faces. The agency reports there is already considerable interest from MBFWA designers in newcomer Eliza Baker (pictured above).