|backstage at miss couture SS1112, sydney, may 2011/lara karamian|
|alex perry SS1112, may 2011/lara inc.|
'Show producer' is a very loose term and can mean different things for different shows. Some people like to call themselves creative directors, who have producers execute their vision, however in my case I am both a creative director, producer and show caller in effect [caller = the person who sends the models out onto the runway, one by one] as I execute my own creative ideas, choreograph my shows then show call them, running my show from beginning to end. I then commission the best in the business from a technical point of view to work with me on lighting and music direction. In summary, I work with my clients from the ground up starting off with understanding the inspiration behind a collection before we start the creative process. We cover: model casting, show calling and choreography, venue selection, set build, lighting design, creative direction, budget management and sponsorship sourcing.
In Australia budget is generally the first challenge we are faced with however, more often than not, once we come up with a creative for our client, they want it to happen so much that they get the wheels in motion for a sponsorship injection.
On-site shows also pose another challenge and that is time allocated to rehearsal. Each designer accesses the venue three hours pre show starting from backstage, models going into hair and makeup, which leaves us approximately ten minutes to do rehearsal. This is where the experience of a show caller comes into play. You have to make sure you use that time wisely as the designer's entire season of work depends on how the show caller pulls it all together and briefs the models, lighting and sound designers within that time.
The other challenge for me personally is managing my show schedule as LARA INC. tends to work on the most amount of shows every season and ends up with doing quite a number of back to back shows in the first three days of the week, which means the utmost organisation and scheduling needs to be in place.
|1/ with gail elliott before little joe SS1112. 2/with models before magdalena velevska SS1112/lara karamian|