|petra goodall/gavriel maynard via the agency models|
Yesterday frockwriter brought you the Mercedes-Benz Fashion Week Australia Spring/Summer 2012/2103 showcard packs from three of Australia's biggest model agencies - Chic Management, Chadwick Models and Viviens Model Management. But there are also a number of independent, niche players in the industry. Case in point, Lincoln Ferguson's The Agency Models. In 2011, this Bondi Beach-based boutique firm scouted Krystal Glynn, who was a hit not only at last year's event, but also at New York Fashion Week in September. Glynn is back this year for MBFWA, alongside Lola Van Vorst and a number of very interesting new faces, who are not all your typical model glamazons, but include some very cool-looking 'indie' girls. In fact 10 of the agency's 14 SS1213 showgirls are new faces.
They include Teresa Oman. Although brand new to MBFWA, Oman has already shot ad campaigns for Tree of Life and ROC Eyewear (the latter alongside Lara Bingle) and editorials for Dolly, Cleo, Poster and Black magazines - and at 5'6", evidently her lack of traditional model height is not a problem for some.
Ferguson reports that if someone had told him five years ago that he would be representing a 5'6" model, he would have done a double take.
"There's always the obvious Kate Moss" he says, of the similarly-petite British supermodel. "But that's one model in a lifetime, almost. I think the industry is just changing. I think it's opening up full stop. The interest in Teresa even at that height, nowadays, is kind of more accepted. What we're seeing as beauty now is a lot different to years ago. There are a lot of girls working well now who are really unusual. That’s what my business is all about – finding that unusual beauty".
Ferguson's MBFWA showgirls also include Sydney schoolgirl Petra Goodall (pictured above), who was scouted on Bondi Beach two months ago - as was Glynn this time last year - and is totally unseen until now.
Here are The Agency Models' new faces for MBFWA: