Vogue Australia's Model Series is an IMG Models exclusive

The competition in Australia's modelling market was already heating up before IMG Models rolled into town last July. Sydney agency Chic Management was accused of "undercutting" the competition at last year's Mercedes-Benz Fashion Week Australia via the agency's "Chic Exclusive" shows featuring only Chic models. Frockwriter understands that the Chic Exclusives will continue at this year's event, which officially starts on Monday, but has kicked off already with a few off-schedule shows around town this week. Tomorrow morning's Carla Zampatti show in the Sydney CBD will feature only Chic girls. Meanwhile, IMG Models Australia has returned fire by stitching up its own big exclusive - with no less than Vogue Australia. And the other agencies are fuming. 

IMG Models Australia goes live

madison stubbington via IMG models australia

Ever since news broke of IMG Models’ intention to open up down under, the Australian modelling industry has been nervously awaiting further intel about precisely which direction the company plans to take in this market. First Chic Management general manager Danielle Ragenard defected to head up the new agency (she was joined on Monday this week by new senior manager Jaz Daly, ex Priscillas). Then Miranda Kerr, Nicole Trunfio, Bambi Northwood-Blyth, Bridget Malcolm and Ajak Deng jumped ship to IMG Models from their respective Sydney agencies. Now an IMG Models Australia microsite has just gone live on the IMG Models website. The bottom right-hand corner of the website of the world’s largest model agency now lists the following tabs: "NEW YORK, PARIS, LONDON, MILAN, SYDNEY".

New faces: April Tiplady

Two years ago, when she was 14, April Tiplady’s grandmother bought her a grooming course at Adelaide’s Finesse Models to help her confidence. Last week she was signed to IMG Models worldwide.

Miranda Kerr and Nicole Trunfio sign with IMG Australia

backstage at david jones AW12 (kerr) and AW11

Back in June, frockwriter first reported that IMG Models was about to open up shop in Sydney with the new agency due to be headed up by Danielle Ragenard, the former general manager of high profile Sydney modelling agency Chic Management. We also predicted that Chic Management star Miranda Kerr would be IMG's first client – and that others may follow her. Following a report today that Kerr has now left Chic Management, IMG Australia – the official name of the newest division of the world's biggest modelling agency – has confirmed to frockwriter that Kerr joined the agency a week ago. And Kerr is not the only name on the books.

Will Miranda Kerr be IMG Models Sydney's first client?

backstage at david jones SS1112/frockwriter

You wouldn't start a new model agency without a big name, would you? In further developments to frockwriter's story yesterday about the world's biggest model agency about to commence operations in Sydney - now confirmed by the IMG Models headquarters in New York -  industry speculation is now rife that the first model who will be signed by the new agency will be Miranda Kerr.