Vogue Australia's Model Series is an IMG Models exclusive

The competition in Australia's modelling market was already heating up before IMG Models rolled into town last July. Sydney agency Chic Management was accused of "undercutting" the competition at last year's Mercedes-Benz Fashion Week Australia via the agency's "Chic Exclusive" shows featuring only Chic models. Frockwriter understands that the Chic Exclusives will continue at this year's event, which officially starts on Monday, but has kicked off already with a few off-schedule shows around town this week. Tomorrow morning's Carla Zampatti show in the Sydney CBD will feature only Chic girls. Meanwhile, IMG Models Australia has returned fire by stitching up its own big exclusive - with no less than Vogue Australia. And the other agencies are fuming. 

Showcards: Priscilla's Model Management (women) - MBFWA SS 13/14

Could Victoria’s Secret Angel Alessandra Ambrosio really be a serious contender for the runways of next month’s Mercedes-Benz Fashion Week Australia? Frockwriter was somewhat taken aback to spot the Brazilian bombshell at the head of the Priscilla's Model Management women’s show pack for the event. As we mentioned yesterday, the Oz modelling game has shifted into a new gear courtesy of last year’s arrival of IMG Models - which included some of its own big names, ie Gemma Ward and Miranda Kerr, in its show pack.