Kim Kardashian wants you to buy her handbags but she'd rather carry Balenciaga

splash via the daily mail

Sydney-based entrepreneur Bruno Schiavi managed to convince Kim Kardashian to sign a global fashion and accessories deal, so you'd figure he would have taken care of a little detail like what brand handbag she was carrying when she arrived at Sydney Airport yesterday, wouldn't you? But apparently not. Kardashian and sister Khloe are in town specifically to spruik their Kardashian Kollection handbags, an exclusive capsule collection of which has just gone on sale in Australia. In the reality television star's first public appearance since her announcement on Monday that she would be filing for divorce from her husband of 72 days, NBA player Kris Humphries, she waltzed into the waiting media scrum carrying not a Kardashian Kollection, but a black Balenciaga City bag (aka Motorcycle bag). The distressed leather and hand-stitched handle are unmistakable. The bag is one of many Balenciagas from Kardashian's personal collection. 

Sylvie Markovina gets a hand from Kim Kardashian

@kimkardashian


Yes we know about the potential power of celebrity when it comes to shifting product and how proactive many publicists are in getting product to celebs. That's no guarantee they will wear it - especially if the only inducement is free product. We also know Australia is producing some stellar jewellers, led by Jenny ‘Victoria’s Secret’ Mercian, Michelle Jank and Sarina Suriano. Well supremely talented, but little-known Australian jeweller Sylvie Markovina (who frockwriter first met in 2005 at the Mercedes Benz Startup competition) just received a massive PR shot in the arm courtesy Kim Kardashian. On June 6, Kardashian Tweeted two images of herself in Markovina's Art Deco-look, fluted brass 'Laneway' rings, together with the captions “What do u guys think about my rings? U like? Dope right” and “A close up! Kind of Edward Scissor hands [sic] style!”. The photos have been viewed almost 300,000 times on Twitter.

Markovina’s New York-based publicist/showroom, Melt Management, then got the story into US Weekly, which conducted an online poll “Would you wear Kim Kardashian’s wacky jewellery?”.


@kimkardashian

Melt Management's Courtney Porkolab tells frockwriter that high profile fashion stylist Karl Templar recently borrowed some of Markovina’s jewellery for a Vogue Italia shoot with Steven Meisel. Not everything that gets called in for photoshoots makes it into magazines of course, so let’s wait and see what comes of that. Melt also claims UK retailer Kabiri recently placed a US$13,000 order of Markovina's jewellery.

How did Kardashian get the merch in the first place? Via Rosemount Australian Fashion Week.

A Melt Management team travelled to last month’s event, spotted Markovina’s jewellery in Sydney, signed her and then, she reports, later forwarded a lookbook to Kardashian’s stylist.

The stylist requested some jewellery, so Melt gifted six pieces to Kardashian.

It should be noted that RAFW was also the launchpad for Jank, Suriano and Mercian. So evidently, it's not just the frocks that benefit from the publicity.

Two newer, equally bold jewellery brands to emerge at the event are Maniamania, which was first showcased in last year's Zimmermann show and Alexandra Blak, whose spectacular Lucite earrings were the key accessory featured in last month's Spring/Summer 2010/2011 Manning Cartel show.