Thursday, January 20, 2011

Sophie Lowe, Krew Boylan and co get down to basics for Marcs

Australian sportswear brand Marcs might have cool new Australian model Julia Nobis as its current advertising face, but when the company was looking for talent to embody its new ‘ICONS’ campaign, it opted for non professional models. Not that they’re exactly ordinary mortals (top to bottom): actors Sophie Lowe and Krew Boylan, Dank Street Depot chef Jared Ingersoll, meditation guru Gary Gorrow (brother of Ksubi co-founder George Gorrow), artist Tanya Linney and snowboarder Alex ‘Chumpy’ Pullin - who became Australia’s first snowboard champion on Tuesday after winning the snowboard cross world championship in La Molina, Spain. Shot by Stephen Ward, the campaign showcases six Marcs classics that have been in the Sydney brand’s repertoire since it was founded in 1979 by the late Mark Keighery: mens’ and womens’ V-neck T-shirts and button-down shirts, a mens’ round-neck T and a womens’ shirtwaister. Oz ski blogger Lorraine Lock had a preview of Pullin yesterday on Snow Blind, but here is a first look at the complete campaign and a video.


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