Marc by Marc Jacobs Spring/Summer 2011 by Juergen Teller - the campaign

We've seen a preview of Marc by Marc Jacobs' Spring/Summer 2011 advertising imagery, lensed by Juergen Teller. But now, on his website, Jacobs has just unveiled much more of the campaign. It stars Latvian Ginta Lapina, Serbian Australian Andrej Pejic and, it now emerges, a third model: androgynous Dutchman Jaco van den Hoven, the only brunette amongst the three. Shot in Marrakech just before Christmas, the campaign illustrates Pejic's unique versatility: he's not just the dude in the dress, but can also rock the sexy surfer boy look in straight menswear.

Andrej Pejic and Ginta Lapina rock the casbah for Marc by Marc Jacobs Spring/Summer 2011

trisiantomike via TFS

So Marc Jacobs went the guess-the-gender route for his Marc by Marc Jacobs Spring/Summer 2011 advertising campaign? That was the theory, following the news that he had cast androgynous Australian model Andrej Pejic opposite lookalike Latvian Ginta Lapina. Judging by this first look at the campaign that was recently shot by Juergen Teller in Marrakech, as just scanned from Teen Vogue’s February 2011 issue (and which is an exact match with some out-takes from the shoot that were posted by Pejic on Facebook) Pejic looks more like a cute Australian surfer boy. More shots to come.

Andrej Pejic nabs Marc by Marc Jacobs to boot

armin morbach for tush via fashion gone rogue

 
Ah the Andrej Pejic story. There's just no end to the updates. So after mesmerising the Paris Spring/Summer 2011 mens runways in June, booking editorials with, among others, Vogue Paris and Vogue Italia, not to mention Jean Paul Gaultier's Spring/Summer 2011 ad campaign, WWD reported an hour ago in Monday's Fashion Scoops column (here) that Pejic has just shot the Marc by Marc Jacobs SS11 campaign (confirming previous reports on frockwriter that he had booked a second campaign). Last week Pejic debuted at No 40 on models.com's Top 50 Male Models. Notes MDC: "Andrej, in a few short months has become the face of a new sort of male beauty, the kind that sparks comments, controversies and intense scrutiny... look for Andrej's stock to rise even higher in 2011". You can count on it.

Andrej Pejic, campaign trailblazer

thomas lohr for i-D via TFS

Long time, no Andrej Pejic post. Australia's most successful new model, of either gender, has been building up such a body of editorial work since first emerging on the Paris menswear runways in June, it has been difficult keeping up. We clocked, of course, his three Vogue coups - notably the Vogue Paris and Vogue Italia spreads, shot with Mert + Marcus and Steven Meisel, respectively. And it seems Pejic's blue chip editorials - which all capitalised on his distinctive androgynous look, a look that some have suggested is at the vanguard of a new "femimen" trend - have not gone unnoticed by other fashion heavyweights. Frockwriter can reveal that Pejic recently flew to north Africa to shoot an advertising campaign for a major international fashion brand. We can't disclose the name, unfortunately, just that it co-stars top (female) Latvian model Ginta Lapina. With the right styling, 21 year-old Lapina could be a dead ringer for 19 year-old Pejic, who is of course half Serbian and half Croatian. It sounds like the brand, which produces both mens and womens collections, may be planning a mix-and-match, guess-the-gender concept. But that won't be Pejic's only Spring/Summer 2011 campaign. After returning to Australia on Saturday to commence work with some local publications, Pejic has suddenly been obliged to up stumps after being booked for another ad campaign - this time for a major European fashion brand. He leaves tomorrow for New York to shoot that with a well-known photographic duo. Pejic will then return to Australia to spend Christmas with his family, before leaving for Europe in early January, ahead of the Fall/Winter 2011/2012 menswear season in Milan and Paris.