Tuesday, December 7, 2010

Andrej Pejic, campaign trailblazer

thomas lohr for i-D via TFS

Long time, no Andrej Pejic post. Australia's most successful new model, of either gender, has been building up such a body of editorial work since first emerging on the Paris menswear runways in June, it has been difficult keeping up. We clocked, of course, his three Vogue coups - notably the Vogue Paris and Vogue Italia spreads, shot with Mert + Marcus and Steven Meisel, respectively. And it seems Pejic's blue chip editorials - which all capitalised on his distinctive androgynous look, a look that some have suggested is at the vanguard of a new "femimen" trend - have not gone unnoticed by other fashion heavyweights. Frockwriter can reveal that Pejic recently flew to north Africa to shoot an advertising campaign for a major international fashion brand. We can't disclose the name, unfortunately, just that it co-stars top (female) Latvian model Ginta Lapina. With the right styling, 21 year-old Lapina could be a dead ringer for 19 year-old Pejic, who is of course half Serbian and half Croatian. It sounds like the brand, which produces both mens and womens collections, may be planning a mix-and-match, guess-the-gender concept. But that won't be Pejic's only Spring/Summer 2011 campaign. After returning to Australia on Saturday to commence work with some local publications, Pejic has suddenly been obliged to up stumps after being booked for another ad campaign - this time for a major European fashion brand. He leaves tomorrow for New York to shoot that with a well-known photographic duo. Pejic will then return to Australia to spend Christmas with his family, before leaving for Europe in early January, ahead of the Fall/Winter 2011/2012 menswear season in Milan and Paris.   


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