Wednesday, October 6, 2010

Cartoon connection: MJ Bale's Jumbo Spring 2010 campaign

The fashion/art collaboration concept is nothing new. Dali and Schiaparelli, anyone? Far more recent collaborations have included Marc Jacobs with Stephen Sprouse and Takashi Murakami, Prada with illustrator James Jean and Stella McCartney with iconic Disney character Bambi. Now comes MJ Bale’s turn with Sydney artist (Andy) Jumbo. Here is an exclusive preview of the luxury Australian menswear brand’s Spring/Summer 2010/2011 campaign – which is fronted by a cast of cartoon models. Launched in late 2009, MJ Bale is the brainchild of Herringbone co-founder and wool scion, Matt Jensen. After the launch of the recent Orri Henrisson campaign, the ad creative for the Australian menswear sector is starting to look a little fresher than some of the efforts in the womenswear sector. UPDATE 07/10: Another Sydney menswear designer, Patrick Johnson, says he came up with the idea first.

all images: supplied exclusively to frockwriter by mj bale


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